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How Campaign India rates the agency: 8
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EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.
The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.