Research and Rankings
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FCB India goes solo in WARC’s Global Good parade
WARC’s ‘Act Good Report 2025’ ranks purpose-driven campaigns worldwide—spotlighting creative work that blends conscience with communication, not just commercials.
Choice fatigue hits: 78% of Indian shoppers overwhelmed online
The joy of retail serendipity is fading—61% now shop online for convenience, while 36% miss the thrill of unexpected finds, says Criteo report.
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India 2030: Middle class majority to fuel shift to experience-led spending
Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in India, a Folk Frequency report found.
75% of marketers report declining returns on social media ad spend
Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.
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63% of Gen Z Indians give high importance to mental health: Study
Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.
India's athlete endorsements touch INR 1,224 crores in 2024: Report
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
65% IPL enthusiasts recall campaigns backed by influencers: Study
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
Local pitches make up 62% of India’s total 2024 ad contracts: Report
Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.
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India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
India's digital advertising industry to be INR 69,856 crores by end-2026: Study
Estimated to touch INR 59,200 crores this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
AI’s strength lies in augmenting and not replacing human creativity: Report
Digital-native industries are embedding AI seamlessly into their operations unlike the legacy sectors, finds ASCI Academy report.
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Nearly 70% of ‘parents’ targeted by ads don’t have kids
The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.
What makes India the happiest country in the world
In today’s complex world, while Gen Z seem to be the happiest lot, the Gen Z men are happier than women, as per the Ipsos India’s Happiness Index 2025 report.
Films released in February gross INR 1,245 crores on box office: Report
Chhaava contributed 53% to total box office revenues of the month, finds Ormax Media report.
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TV broadcasters' margins to grow 3% by 2027: Study
The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.
Strategic advertising trumps conventional ads during IPL 2024: Report
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
Auto sector led print ads with 15.2% share in 2024: TAM AdEx
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
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Call for entries: Campaign Asia-Pacific’s 2025 Power List
The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
Women’s cricket searches by Indians rose 103% in 2024: Kantar study
The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.
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42% urban Indians influenced by movie ads: GroupM study
India's cinema industry recorded 85.7 crore footfalls and 10,271 screens in the year 2024, according to GroupM's latest report.
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