Research and Rankings
India's digital advertising industry to be INR 69,856 crores by end-2026: Study
Estimated to touch INR 59,200 crores this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
AI’s strength lies in augmenting and not replacing human creativity: Report
Digital-native industries are embedding AI seamlessly into their operations unlike the legacy sectors, finds ASCI Academy report.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Nearly 70% of ‘parents’ targeted by ads don’t have kids
The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.
What makes India the happiest country in the world
In today’s complex world, while Gen Z seem to be the happiest lot, the Gen Z men are happier than women, as per the Ipsos India’s Happiness Index 2025 report.
Films released in February gross INR 1,245 crores on box office: Report
Chhaava contributed 53% to total box office revenues of the month, finds Ormax Media report.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
TV broadcasters' margins to grow 3% by 2027: Study
The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.
Strategic advertising trumps conventional ads during IPL 2024: Report
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
Auto sector led print ads with 15.2% share in 2024: TAM AdEx
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Call for entries: Campaign Asia-Pacific’s 2025 Power List
The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
Women’s cricket searches by Indians rose 103% in 2024: Kantar study
The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
42% urban Indians influenced by movie ads: GroupM study
India's cinema industry recorded 85.7 crore footfalls and 10,271 screens in the year 2024, according to GroupM's latest report.
Programmatic controlled 88% of ad impressions in India in 2024: TAM AdEx
The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.
Indian singles prioritise compatibility over tradition: Study
Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.
Indians among the least satisfied with their love life: Study
South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Radio ad volumes grow by 18% in Q4-2024: TAM AdEx
Radio advertising in India witnessed a moderate 2% growth in 2024 compared to 2023, according to the report.
69% of India’s top influencers violate disclosure guidelines: ASCI
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
55% of Indian Gen Z fell victim to sextortion in 2024: Snap study
78% of Indian Gen Z sought support for their online safety in 2024, finds a survey by Snap Inc.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
India’s ad industry grows 6.3%, set to hit INR 1.15 lakh crore by 2026
With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.
India’s lifestyle influencers grow by 130% in 2024: Qoruz study
India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to 2024, according to the latest Qoruz report.
Women comprise 47% of India's online shoppers: Ipsos study
75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
