Research and Rankings
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Call for entries: Campaign Asia-Pacific’s 2025 Power List
The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
Women’s cricket searches by Indians rose 103% in 2024: Kantar study
The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.
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42% urban Indians influenced by movie ads: GroupM study
India's cinema industry recorded 85.7 crore footfalls and 10,271 screens in the year 2024, according to GroupM's latest report.
Programmatic controlled 88% of ad impressions in India in 2024: TAM AdEx
The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.
Indian singles prioritise compatibility over tradition: Study
Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.
Indians among the least satisfied with their love life: Study
South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.
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Radio ad volumes grow by 18% in Q4-2024: TAM AdEx
Radio advertising in India witnessed a moderate 2% growth in 2024 compared to 2023, according to the report.
69% of India’s top influencers violate disclosure guidelines: ASCI
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
55% of Indian Gen Z fell victim to sextortion in 2024: Snap study
78% of Indian Gen Z sought support for their online safety in 2024, finds a survey by Snap Inc.
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India’s ad industry grows 6.3%, set to hit INR 1.15 lakh crore by 2026
With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.
India’s lifestyle influencers grow by 130% in 2024: Qoruz study
India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to 2024, according to the latest Qoruz report.
Women comprise 47% of India's online shoppers: Ipsos study
75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
HUL tops TV ad volumes with 16% share in 2024: TAM AdEx
Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.
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82% consumers value authenticity and simplicity in brands: VML study
Nearly 75% global consumers want brands to entertain them, while 73% want brands to 'wow' them.
Apple dominates Brand Finance’s 2025 report
The report shows NVIDIA’s surge, and how Indian IT firms are shaping the AI-first future.
Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30
90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.
Kantar Group sells Kantar Media to HIG Capital
Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.
Price, brand, and warranty drive smart device buying: CyberMedia report
75% of consumers in India are willing to pay more for sustainable smart devices, finds a survey by CyberMedia Research.
South Indian films dominate box office in 2024: Ormax report
Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office Report 2024.
1.43 lakh brands invested in print advertising in Jan-Sept ’24 – TAM
India’s print advertising experienced a 3% increase in ad space volumes during January-September 2024, according to TAM Media Research.
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