Research and Rankings
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Gen Alpha drives household decisions as online video viewing soars by 60%: Report
Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.
Indian consumers voice rising fear about tech ruining lives: Study
As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.
Rural India goes hybrid: 47% embrace digital meets traditional media
Rural consumption of FMCG goods surged 60% over last two years, according to the Rural Barometer Report 2024 by GroupM and Kantar.
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Rural consumption continues to outpace urban markets in India’s FMCG sector
The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.
Marketers bet big on brand-building, not just quick wins
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
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Indian consumer sentiment surges amid festive optimism and economic rebound
It surged by 4.3 points in October, lifting it to the top spot globally, as festive cheer and steady monsoons fuel confidence across sectors.
FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
Rise of the neo-creator class in India as influencers, consumers converge
With India + Bharat emerging as a mega-trend, brands will be forced to focus on hyperlocal strategies that resonate with specific regional identities, observes the latest consumer trend mapping study by Stumble.
50% Indians sceptical about authenticity of online content: Report
In today’s rapidly digitalising world, trust has emerged as an important factor reshaping the relationships between consumers and businesses, finds Accenture Song’s Life Trends 2025 report.
In-store shopping preferred across India: Ipsos study
76% of tier-3 city shoppers prefer in-store shopping, reveals Ipsos IndiaBus Survey 2024.
People won't care if 74% brands disappear: Havas report
While many brands fumble, a few crack the code and soar ahead, reaping big rewards, according to the agency's global Meaningful Brands report.
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Comedy creators pack a punch in GroupM's 'Top 100 digital stars of 2024'
Comedy creators dominate the list, followed by creators specialising in technology, travel, and photography in The Goat Agency's Top 100 Digital Stars of 2024 list.
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Media inflation in India to rise by 9.6% in 2026: WFA
This might be a brutal hit for brands vying for attention in a fiercely competitive market.
BFSI print ad volumes shoot up 37% in H1-2024: TAM report
Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.
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How AI and algorithms will shape the future of media: Dentsu Media Trends report 2025
The agency's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the 'Algorithmic era of media'.
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World’s top brands lost a whopping $3.5 trillion in value creation
The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first published its ranking in 2000—from $988 billion to $3.4 trillion.
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Urban India splurges big: Festive spending hits four-year high
Cash registers are set to ring louder than ever this Diwali as urban Indians get set to splurge and influencer marketing leads the consumerism charge.
Gen Z demands authenticity: No more blind content consumption
A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways to gain a competitive advantage in an increasingly Gen Z-focused market.
India's influencer industry to touch Rs 10,750 crore by 2027
With 11% share of the total digital media industry, influencer marketing is exhibiting more than 20% annual growth, finds IMR 2024 report.
India ranks No 2 in consumer confidence for September ’24: Study
11 countries obtain a National Index score of 50 and above in the latest LSEG-Ipsos Primary Consumer Sentiment Index report.
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