Campaign India Agency Report Card 2010: Umbrella

Type of agency Advertising

Company ownership Independent

Key personnel Bhupal Ramnathkar, founder and MD, Deven Sansare, ECD, Farhad F Elavia, COO

Accounts won Hector Beverages, Home Loan Advisors (HLA), JK Ansell - KS Deodorants for women, L&T Insurance, Marico - Nihar Coconut Oil, Nihar Almond Oil, Parachute Advansed Jasmine & Parachute Advansed Ayurveda, Orbit Corporation

Accounts lost None reported

Orbit has been the big one. The account that brings Umbrella into the arc lights, especially since they are building a brand in a category where brand building is a recent phenomenon.Another significant achievement is the organic growth, especially through Marico.  Increased responsibility for an FMCG major like Marico is a positive augury for the health of the agency as well as for the future of the  agency.All in all, a very good year. It is only their lack of TV and new media which limits their prospects...

How Campaign India rates the agency: 7

How Umbrella rates itself: 8.5

In the national design agency rankings, Umbrella moved up one place from number 6 to number 5 this year, holding its ground in an otherwise MNC-dominated list.Business grew, especially in the packaging design segment with Marico entrusting more and more brands from its stable to us.Umbrella continues to differentiate itself on the basis of its strategy and idea driven design solutions.