Radhika Joshi
Feb 28, 2013

Video: IAA’s VOW Gender Sensitisation Seminar in Mumbai

Campaign India asked delegates if ads can move away from mirroring society, for the sake of not stereotyping women

The India Chapter of the International Advertising Association (IAA) hosted a seminar for gender sensitisation to prevent violence against women (VOW) in Mumbai recently.

The seminar focused on portrayal of women in ads, among other things. Stereotyping them was being done unconsciously, said speakers.

Campaign India asked delegates if ads can move away from mirroring society, for the sake of not stereotyping women

Source:
Campaign India

Related Articles

Just Published

7 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

8 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

12 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.