1182 Indian entries make their way to Cannes juries

Indian agencies have sent in 1182 entries for this year's Cannes Lions 59th International Festival of Creativity. Last year, this number was 1177.

The category-wise break up of Indian entries is below:

While there was an increase in the number of entries in Direct, Media, Titanium and Integrated, PR and Film Craft categories, other saw a dip, with the largest drop witnessed in Outdoor Lions.

New categories like Mobile, and Branded Content and Entertainment, received 5 and 18 entries from India, respectively.

According to organisers, a record 34,301 entries from 87 countries have been submitted to the Festival, an overall increase of 19 per cent  versus last year.

With the volume of entries being higher than anticipated, more jury members have been appointed for Design, Promo and Activation, and Radio, besides additional Branded Content and Entertainment and Mobile category judges announced earlier.

"The industry is moving at a lightning rate, as evidenced by the huge volume of entries into the new Mobile and Branded Content and Entertainment Lions," said Philip Thomas, chief executive of the Festival. "But it is also interesting to see the robust health of other, more traditional media like Radio, Film and Press. I am sure that once again the winners at Cannes Lions will inspire and excite the industry, showing what is possible in creative brand communications."