24 hours with… Aleesha Desai

Ever wondered what an ideal day in the life of someone from advertising/marketing/media is? We're here to spill the beans on it.

Every Tuesday, we'll have a person from the advertising/marketing/media industry profiled in this section.

Name: Aleesha Desai

Job: DGM marketing, Baskin Robbins India

Professional mantra: My mantra is twofold: productivity thrives on a well-crafted plan and 60% of success comes from meticulous planning. It's the blueprint that turns goals into achievements. 

Secondly, Teamwork is the driving force for the plan to be in motion. Collaboration is key and brings in diverse strengths into one powerful unit.  It's the harmony of planning and teamwork that creates the sweet spot for success.

Personal mantra: Balance is key! Creating a life that blends work and play seamlessly, is the ultimate goal and hey a planner, can dream!

6:15am: Being an early riser, I start my day with a little meditation and fresh air! This is my me time! I enjoy slow mornings with a cup of tea and wholesome breakfast. 

8:15am: I get ready and leave for work. On my way, I check my mail, get a head start on the day. I look at industry updates, market trends, and identify potential areas for growth. 

9:45-11am: As I get into work, the day starts with a quick morning briefing with my team. This is the time for the entire marketing team to sync up, discuss priorities for the day, and share any updates or challenges. Following this, I shift focus to the strategic deliverables.

11am-5pm: To start off, I dedicate time to the brand team. Deep diving into strategies across platforms, overseeing brand projects, trade marketing and ensuring consistency and synergy in how the brand resonates across touchpoints. With creating juices flowing I spend the next couple of hours with the design, social and digital media and content teams, reviewing upcoming designs, brainstorming new concepts.

5-6:30pm: Strategy planning and future initiatives: As the day winds down, I shift focus to long-term planning and discuss on-going projects with my peers in other functions.

6:30 or 7pm: Travel time! Listening to music and winding down!

8:30pm: I ensure to end my day on a wholesome note. Nothing better than a refreshing swim after a hectic day, on the days I’m able to make it! I wish I could do it more frequently. It is usually dinner and phone calls with family or friends. 

11pm: Head to bed with a book in hand, happy and ready for the next day!