Campaign India Team
Aug 29, 2023

24 hours with... Nisha Singhania

Nisha Singhania, CEO and managing partner, Infectious Advertising, takes us through what a day in her life looks like

24 hours with... Nisha Singhania

Ever wondered what an ideal day in the life of someone from advertising/marketing/media is? We're here to spill the beans on it.

 

Every Tuesday, we'll have a person from the advertising/marketing/media industry profiled in this section.

 

Name: Nisha Singhania

Job: CEO and managing partner, Infectious Advertising 

Professional and personal mantra: The only way to do great work is to love what you do  

 

7:30am: Cleo (my cat) thinks I’ve died and is jumping on me to bring me back to life. (It’s her version of CPR). Feed her and the building strays who are judging me for sleeping late. Check my phone. 

 

8am: Yoga – a habit since a decade. 

 

9am: Breakfast – this is the most important meal of the day for me so I really pack it in. 

 

10-10:45am: Commuting to office. Calls, check emails and if nothing urgent then just listen to retro music.

 

11am: We have a daily catch up on all brands and jobs. 

 

11am to 1pm: Is usually spent brainstorming, cracking briefs. 

 

1-1:45pm: Lunch over fun stories and gossip. 

 

2-5:30pm: Work, client meetings, presentations, calls, etc. 

  

5:30pm: Try and leave before six so can beat the evening traffic. 

 

6:30pm: Chill time with Cleo, early dinner, call with my son who’s studying in Vancouver. 

 

7:30pm to 12am: Feed cats and calls with friends and family in between watching content on various platforms or reading a novel. 

 

12am: Bedtime. 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

1 day ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

1 day ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

1 day ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.