7UP ropes in Bappi Lahiri to push 'gold' lemon offer

Pepsico India has rolled out a campaign to push its latest promotional offer for 7UP, featuring Bappi Lahiri.“Pepsico's 7UP wanted to come up with an innovative theme for their yearly Under the Crown (UTC) promotional offer,” said Josy Paul, national creative director, BBDO India. “This time round, the effort was to move away from generic prizes like vacations, bikes, or a rendezvous with your favourite celebrity and capture 7UP’s lemon equity in addition to offering an enticing and inventive reward.”