Advertising The Work
Raahil Chopra
Apr 25, 2011

A bear and a new brand ambassador in Skybags' latest TVC

WATCH the TVC featuring brand ambassador John Abraham here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

AB InBev India moves beyond sponsorships—Betting big on owned festivals

3 AB InBev India moves beyond sponsorships—Betting big on owned festivals

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

'Let's Begin', says Ogilvy India's new campaign for Essar
Advertising
Feb 15, 2010
Campaign India Team

'Let's Begin', says Ogilvy India's new campaign for ...

A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
Advertising
Mar 18, 2024
Gunjan Prasad

A tribute to Fali Vakeel: Indian advertising's ...

VIDEO: Watch O&M's Abhijit Avasthi and his creative team on their 2011 ICC World Cup campaign
Advertising
Jan 07, 2011
Bindu Nair Maitra

VIDEO: Watch O&M's Abhijit Avasthi and his creative ...

Ogilvy and Moonshot shine at ninth IndIAA Awards
Advertising
Aug 28, 2024
Campaign India Team

Ogilvy and Moonshot shine at ninth IndIAA Awards

Just Published

DoubleVerify invests in FirstPartyCapital
Advertising
5 hours ago
Campaign India Team

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

Pitches for matches: Brand campaigns uphold the IPL excitement
Advertising
8 hours ago
Campaign India Team

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

Tariff tantrums: When trade wars hit ad budgets
In-Depth
9 hours ago
Vinita Bhatia

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

Meta unveils AI-driven tools for omnichannel ads
Advertising
9 hours ago
Campaign India Team

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.