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Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
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From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.