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In the upcoming year of the dog (and in any year), agencies would do well to cultivate the qualities humans admire in canines.
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Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.
Tonic Worldwide created the film for this event.
This acquisition is part of the company's plan to strengthen its digital-first business media network.
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