Campaign India Team
May 27, 2020

A.O. Smith appoints FoxyMoron

Account won post a multi-agency pitch

A.O. Smith appoints FoxyMoron
A.O. Smith, a player in the water heaters and purifiers category, has awarded its digital mandate to FoxyMoron. 
 
FoxyMoron will also be contributing towards all above the line marketing activities for the brand. The digital mandate will be handled by the agency's Bengaluru office.
 
Kartik Hariharan, business head, South, FoxyMoron, said, “It is a proud moment for us to win the mandate of a brand like A.O Smith, a global brand and market leader. This is a category first for us and we look forward to learning and delivering impactful campaigns that align with the brand's global vision.” 
 
Pratik Gupta, co-founder, FoxyMoron, added, "We're stoked to be associated with A.O. Smith. This is a mega-win for us and a category first at FoxyMoron. What is even more exciting is that we are responsible for the full funnel communication and media strategies for A.O. Smith. We're looking forward to working with the team and doing great work together."
 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

2 days ago

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

2 days ago

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

2 days ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.