Aditya Roy Kapur for Nautica

Nautica has announced the appointment of actor Aditya Roy Kapur as brand ambassador. 

 

With this association, the brand aims to build a brand salience with its target audience between the age of 30 to 45 and further establish itself as one of the go-to men’s fashion brands in the country. 

 

Furthermore, the brand has rolled out a campaign titled ‘that summer feeling’ featuring Kapur to highlight its spring season collection. 

The collection will be available on Myntra, Flipkart and in stores across the country. 

 

Vishal Anand, senior director, Myntra, said, "Aditya Roy Kapur's personal style and attributes strongly resonate with the brand ethos and embody Nautica perfectly making him the ideal choice for brand ambassador. His mastery of being effortlessly stylish and cool has earned him quite a following over the years. The spring season 2023 collection reflects the summer vibes perfectly and the ad film aims to cut across demographics. We are confident about the association strengthening Nautica's presence further in the country and also establishing a deeper connection with the brand’s existing customers.”