Madison Media Group's stated agenda for 2017 was simple - acquire new clients and strengthening its offerings in digital.
And clients came in plenty as Madison Media Group compensated for losses like Marico, Levis (account moved due to global realignment), SpiceJet, ITC and Lafarge with wins that included Titan, Viacom18, Xiaomi, Uber, Fortis, Bandhan Bank and Indiabulls Personal Finance among others.
Agency Report Card 2017Madison Media Group |
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2017:
B |
Agency heads: Sam Balsara, chairman Vikram Sakhuja, Partner and CEO, Madison Media and OOH |
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To increase its strength in digital, Madison launched MFusion. The agency labels the tool as one that enables brand growth as it seeks consumer insights across search, social, web and e-commerce.
Madison also acquired performance management agency Hiveminds in Bengaluru.
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Train the Trainer |
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