The agency's work this month puts it in the spotlight
Ogilvy & Mather is the first agency to be in the spotlight this year.
The agency had strong campaigns for Titan Raga, Ceat, West Bengal Tourism, Vodafone and more releasing through the month.
Some of these campaigns were first spotted in December 2016, but we’re going by when they were featured by Campaign India.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
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Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
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