Campaign India Team
Oct 23, 2020

Alka Yagnik and Udit Narayan take the Cred audition

Watch the film here

Alka Yagnik and Udit Narayan take the Cred audition

After solo films in which Anil Kapoor, Madhuri Dixit and Bappi Lahiri appeared, Cred has rolled out a film featuring playback singers Alka Yagnik and Udit Narayan. 

The duo spread the 'download Cred' message through a musical with the team that appears in all the previous ads taking their audition. The marketing team's message has changed though from 'let's just do a simple voiceover' to 'what's plan B'. 

 

CREDITS:   
Creative directors: Tanmay Bhat and Ayappa KM
Written by: Devaiah Bopanna, Puneet Chadda and Noopur Pai 
 
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

6 hours ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

7 hours ago

LinkedIn bets big on news with ‘News Banner’ test ...

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.

10 hours ago

69% of India’s top influencers violate disclosure ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.