All the hype and hoopla can’t help Aman ki Asha

When I first saw the Aman ki Asha campaign, I liked what I saw. A campaign promoting hope for peace between India and Pakistan, supported by the largest newspapers of both countries (in India’s case, the largest English newspaper).And as the campaign rolled out, I grew less and less enthusiastic and tried to understand why there was no buzz.Simply put, the campaign sets a goal for itself that is out of the realm of the possible and the probable.

by Campaign India Team