Campaign India Team
Jan 13, 2023

Amita Major joins Enormous

Moves from Wunderman Thompson

Amita Major
Amita Major
Enormous has announced the appointment of Amita Major as head of planning, digital. 
 
Major will be based in Mumbai and take care of the agency's full-service digital offerings.
 
She moves from Wunderman Thompson, where she was VP and strategic planning director.
 
Ashish Khazanchi, managing partner, Enormous, said, "We realise the importance of building seamless client and consumer experiences across platforms when touchpoints are getting fragmented. Every agency needs to evolve to not just deliver impactful ad campaigns, but to guide the brand narratives across platforms. This is a direction we are already evolving in and Amita Major is going to play an important role with the digital strategy team in driving this."
 
Major said, "I like to say that I started out in ‘digital’ when Facebook still had organic reach. I’ve seen the medium evolve to offer tremendous value whilst driving efficiencies and impact. In today’s always-connected world, where data is cheaper than water, the digital medium offers opportunities for brands to connect, engage and convert consumers in meaningful and relevant ways.”
 
With over 18 years of experience, she has also worked with Hungama Digital Services, Wunderman Thompson and Indigo Consulting, among others. 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

6 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

6 hours ago

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

7 hours ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.