Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Feb 23, 2010
Anant's blog: SRK's undies are unacceptable
Shah Rukh Khan might have been forgiven almost anything by Kolkatans thanks to his ownership of the Kolkata Knight Riders, but his signing a contact with the manufacturers of Lux innerwear was beyond their patience and acceptance. One of the members of the family that owned Lux has been accused of murder most foul and the thought of the Lux logo on the KKR kit jarred.Jarred to the extent that KKR fans threatened to take out protest marches and pressurise Shah Rukh into cancelling the deal.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Jan 15, 2024
Shah Rukh Khan and Tide reveal the real 'SRK'
Just Published
Advertising
11 hours ago
India's athlete endorsements touch INR 1,224 crores ...
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
17 hours ago
Digidarts expands to the Middle East
To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
18 hours ago
Masoom Minawala steps down from Schbang MMaximise
Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.
Advertising
20 hours ago
Why Snap’s creative chief is doubling down on ...
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
