Andrea Hayes appointed festival director, Spikes Asia

Haymarket Media and Lions Festivals have announced the appointment of Andrea Hayes, currently group events director, Haymarket Media Asia, as the festival director of Spikes Asia, Digital Asia Festival and Festival of Asian Marketing Effectiveness.

Hayes had been acting festival director for Spikes 2013, following Myriam Coupard’s leave of absence due to health reasons.

She will take on the role effective immediately to develop and grow the Haymarket Media and Lions Festivals joint venture businesses.

Tim Waldron, managing director, Haymarket Media, said, "Andrea has played a major contributing factor in growing Haymarket Media's events business in Asia and I have no hesitation in saying that under her leadership our joint venture Festivals business will embark on a new period of growth."

Philip Thomas, CEO, Lions Festivals, said, “I would like to take this opportunity to thank Myriam for all her hard work and dedication over the last four years. She has been instrumental in driving Spikes Asia since the launch of the Lions Festivals and Haymarket Media joint venture, as well as inaugurating DAF and FAME. We wish her a speedy recovery and look forward to welcoming her back to London.”

Coupard will be returning to London to take up a position at Lions Festivals.