Anupriya Acharya quits Mindshare Fulcrum; Amin Lakhani takes over

Mindshare has elevated Amin Lakhani as leader - Team Unilever South Asia. In his new role, Lakhani will head Fulcrum, the Mindshare unit that manages media planning and buying for Unilever business in South Asia, including India, Pakistan, Bangladesh and Sri Lanka. He will replace Anupriya Acharya who is moving on from the organisation. Acharya has not yet revealed her future plans.

Talking about the elevation, Ravi Rao, leader - South Asia, Mindshare said, "Amin was our unanimous choice and we know he will turn a new chapter in Mindshare Fulcrum by raising media excellence in strategic planning and world class execution backed up with award winning innovations for Unilever. We wish Anupriya all the best and thank her for a short but great stint at Mindshare Fulcrum."

Speaking to Campaign India on her decision to move out, Acharya said, "I leave as new challenges beckon me. I have thoroughly enjoyed leading Team Unilever South Asia for Mindshare, especially through the challenging review year of 2012. The significant progress made in strategic initiatives, content, experiential, awards won and many other best practices has been truly rewarding for me - both personally and professionally. Both the client and my larger organisation have been very supportive. I leave with rich experience and happy memories of steering this massive ship and will miss my rock-star team. I wish all of them all the very best."

Commenting on his new role, Lakhani added, "It is an exciting opportunity especially in challenging times. I am looking forward to building on our strong base and continuing to provide delight to India's most esteemed client, Unilever"

Lakhani has over 15 years of experience, including stints as a product manager with an Indian pharmaceutical company and media agencies. In his stint with GroupM India, he handled various roles starting with Maxus as the head of trading for West region, before moving on to GroupM as trading head for West and then on to Mindshare where he played the architect of The Exchange function in 2008.