Nagesh Alai, global vice chairman, FCB Worldwide, has been appointed as a jury head for the Apac Effie 2016 Awards. He's been part of the Apac Effie jury for the last two years and is also a member of the committee.
Alai said, “Advertising is all about creating awareness about a brand and triggering a behavioural change in the consumer. Effies platform recognises this truism. Hence, it's an honour to be associated with Apac Effies as a head of jury and help in selecting the best of the best advertising in the region."
Other jury heads announced include Richard Murphy, CVP digital, growth and foundation markets, McDonalds; and Sandeep Seth, brand director, global of SK-II (a 'prestige beauty brand' of P&G).
Cheuk Chiang, awards chairman, said, "I’m absolutely convinced that with such a distinguished and experienced group of practitioners, the Effies in Apac will redefine and set new standards for effectiveness. It comes at a time when marketers want greater accountability and stronger results but fail to do this consistently. Inspiration will come from the best and most effective work that has been interrogated, scrutinised, evaluated and judged by the best in the business. There will be something to learn for all of us and it’s truly an honour to be working alongside such a distinguished and experienced group of thought leaders.”
Finalists will be announced in March 2016, with the awards gala set to take place in Singapore in end-April 2016.
More at www.apaceffie.com.
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