Campaign India Team
Jan 29, 2016

Apac Effie Awards 2016: Nagesh Alai appointed head of jury

Organisers had announced four Indian representatives on the jury prior

Apac Effie Awards 2016: Nagesh Alai appointed head of jury
Nagesh Alai, global vice chairman, FCB Worldwide, has been appointed as a jury head for the Apac Effie 2016 Awards. He's been part of the Apac Effie jury for the last two years and is also a member of the committee. 
 
Alai said, “Advertising is all about creating awareness about a brand and triggering a behavioural change in the consumer. Effies platform recognises this truism. Hence, it's an honour to be associated with Apac Effies as a head of jury and help in selecting the best of the best advertising in the region." 
 
Other jury heads announced include Richard Murphy, CVP digital, growth and foundation markets, McDonalds; and Sandeep Seth, brand director, global of SK-II (a 'prestige beauty brand' of P&G). 
 
Cheuk Chiang, awards chairman, said, "I’m absolutely convinced that with such a distinguished and experienced group of practitioners, the Effies in Apac will redefine and set new standards for effectiveness. It comes at a time when marketers want greater accountability and stronger results but fail to do this consistently. Inspiration will come from the best and most effective work that has been interrogated, scrutinised, evaluated and judged by the best in the business. There will be something to learn for all of us and it’s truly an honour to be working alongside such a distinguished and experienced group of thought leaders.”
 
Finalists will be announced in March 2016, with the awards gala set to take place in Singapore in end-April 2016. 
 
More at www.apaceffie.com. 
 
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.

21 hours ago

What will it really take for adland to divest from ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.

22 hours ago

Moves and wins roundup: Week of 4 Nov

Our weekly news roundup includes the latest appointments and account-wins from Flags Communications, Sokrati, VWO, PR Professionals, Zeno Group, and more.

22 hours ago

Is generative AI eroding media's ethical core?

SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.