Archana Trasy joins Percept Sports & Entertainment as COO

Percept Sports & Entertainment has brought in Archana Trasy as chief operating officer, intellectual properties.

The Percept IP vertical includes all Intellectual Properties created and owned by the Percept Group, including IPs in the Live entertainment, sports, celebrity management, digital and media space.

In her role at Percept as chief operating officer, intellectual properties, Trasy will be responsible for managing and leveraging the IPs currently owned by the Percept Group, and will also be focused on conceptualising and developing new and innovative IPs for the Group.

On her appointment Trasy, said,“I am delighted to take on this new and challenging role. Being one of the pioneers in the ‘Ideas and Concepts’ business, Percept has been instrumental in creating many innovative and unique Intellectual Properties over the past few years for our clients. I believe we are no longer in the Information age, but in the Entertainment age, and Percept is a leader in the business of building and marketing ground-breaking Entertainment products. I am proud to be part of the Percept Sports and Entertainment business and look forward to consolidating and leveraging our efforts in the area of IP creation and management.”

On Trasy’s appointment, Devraj Sanyal, chief executive officer, Percept Sports and Entertainment, said, “The future of our Entertainment business is pivoted firmly around our Intellectual Properties business and we needed a leader who has walked the walk and talked the talk in this space for a while. I'm thrilled to have Archana as our new COO – IP because personally I believe she is the most qualified person I know in this domain."

Shailendra Singh, joint managing director, Percept Limited added, “Percept is India’s only conglomerate that provides 360-degree services in the Entertainment, Media and Communications (EMC) domain. We are now scaling up our strategic efforts to develop Intellectual Properties and change the game in the EMC industry, thereby creating a remarkable and memorable legacy forever. We will soon unveil our plans in this direction. Archana has a rich and diverse exposure to the Media & Entertainment domain, and is just the right person to take Percept’s IPs into its next glorious phase. We are delighted to have her on board as we are sure that she is going to take Percept IPs to another level.”

Trasy has close to 16 years of experience in the industry and has worked with brands like Reliance, Wizcraft, Richard Ellis Property Consultants and Mahindra Exports amongst others.