Campaign India Team
May 18, 2022

Art-E-Mediatech to handle Pidilite Industries' digital technology mandate

No multi-agency pitch involved

Art-E-Mediatech to handle Pidilite Industries' digital technology mandate
Pidilite Industries has appointed Art-E Mediatech as its digital technology partner.
 
The agency's mandate is to build a strategic and streamlined digital brand experience for Pidilite. 
 
According to a statement from the agency, Art-E Mediatech will design, develop and manage the digital platforms for the multiple brands and products like Fevicol Design Ideas, Dr. Fixit, One Pidilite, ICA, Dr. Cipy, and other products.
 
The account was won without a multi-agency pitch.
 
Vinay Subramanyam, CMO, Pidilite Industries, said, “Art-E Mediatech is a valuable and strategic partner and shares our quest of delivering industry leading brand experiences across platforms. Art-E Mediatech’s capabilities to understand various user journeys of our customers and translate them into an effective outcome based digital experience is what we are looking forward to.”
 
Preetesh Chouhan, chief digital officer, ART-E Mediatech, said, “We are delighted and thrilled to partner with Pidilite, which is a consumer centric company committed to quality and innovation for decades. Over the years we have built a strong reputation in the areas of digital experience solutions and delivery and we’ll be utilising our full stack capabilities in building cutting edge digital brand experiences for Pidilite customers and partners.”
Source:
Campaign India

Related Articles

Just Published

19 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

19 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

19 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

19 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.