ASCI elects Saugata Gupta and Partha Sinha as chairperson, vice chairperson respectively

Saugata Gupta, managing director and chief executive officer, Marico, has been elected as chairperson of the Advertising Standards Council of India. Gupta succeeds NS Rajan, former MD, Ketchum Sampark.

 

Partha Sinha, president, response, Bennett Coleman & Company, has been elected as vice president.

 

The announcement was made post the ASCI's 37th annual general meeting.  

 

Gupta has previously been associated with ASCI for six years - two on the board of governors and four as a special invitee on the board of governors.

 

Sudhanshu Vats, deputy managing director, Pidilite Industries, takes the honorary treasurer role.

 

Gupta said,  "Leading ASCI at this juncture is a privilege. We are in the midst of an extraordinary opportunity to reimagine what responsible advertising means and how consumers need protection in the digital age. ASCI is at the very forefront of this effort as it collaboratively shapes the industry. With the advent of the ASCI Academy, we are active architects shaping a more responsible future. Our mission is to instil the principles of self-regulation into the very heart of the creative process. I eagerly look to take further the ambition we have drawn for ourselves. With the support of my board colleagues and ASCI's exceptional team, we are all set to raise the standards of responsible advertising."

 

Rajan said, "Leading ASCI over the past year has been an immensely fulfilling journey. I am proud that, as a collective team, we have strengthened our abilities to be ready for the future. The launch of the ASCI Academy is a significant event that I am sure will yield positive results. In an environment of rapid technological advancements and shifting consumer expectations, ASCI has remained agile and forward-thinking. The complaints management part is now highly streamlined and efficient, and we are developing significant expertise in digital monitoring."

 

He added, "I have no doubt that team ASCI will continue to shape policies, drive innovation, and champion causes that are not only important to the industry but also to our society at large.”