Campaign India Team
Dec 21, 2011

Ayesha Surty joins Times Television Network

She will be head of syndication and digital revenues

Ayesha Surty joins Times Television Network

Times Television Network has brought in Ayesha Surty as head, syndication and digital revenues. Based out of Mumbai, Surty will focus on building relationships and maximising revenue opportunities with content and brand presence across platforms.

She will report to Avinash Kaul, chief executive officer,  Zoom and ET Now, who is driving the syndication and digital initiatives of Times Television Network.

Surty has 12.5 years of experience. Her last assignment was as the associate director – content sales and digital media at Imagine TV.

Commenting on the appointment, Kaul said, “Times Television Network has a significant presence across digital platforms and content syndication. Content of the network channels is deployed across all major digital platforms and to various national and international broadcasters. Ayesha’s joining the network will take business to the next level ensuring that our rich content is made accessible to as many people across the globe through all possible platforms.”

Speaking about her new role, Surty said, “Times Television Network with leadership brands of Times Now, ET Now, Movies Now and Zoom has incredible content which can be very effectively channelized to bring in revenue through varied tie-ups and associations. I am simply delighted to be given the opportunity to be part of such a vibrant network.”

Source:
Campaign India

Related Articles

Just Published

11 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

13 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

14 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

15 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.