Advertising Opinion
Babita Baruah
Aug 03, 2011

Babita's Blog: A Day in a Focus Group

Babita Baruah, vice president and client services director, JWT Delhi, is a firm believer in qualitative research but feels the cardinal rules are being forgotten

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why Shah Rukh Khan still rules India’s brand universe at 60

3 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

4 ICC World Cup: Where does women’s cricket stand after historic win?

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

8 Why almost every brand you know apologised

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

9 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Can movies move the needle on child trafficking?

10 Can movies move the needle on child trafficking?

Related Articles

Babita Baruah to be VML India CEO
Advertising
Jan 11, 2024
Campaign India Team

Babita Baruah to be VML India CEO

Babita's Blog: The Lost Art
Advertising
Mar 09, 2011
Babita Baruah

Babita's Blog: The Lost Art

Babita's Blog: Whose Idea Is It Anyway?
Advertising
Jun 01, 2011
Babita Baruah

Babita's Blog: Whose Idea Is It Anyway?

Babita's Blog: Love your employees or someone else will
Advertising
Jul 06, 2011
Babita Baruah

Babita's Blog: Love your employees or someone else ...

Just Published

Omnicom-IPG merger nears completion: Here’s the full timeline
Advertising
40 minutes ago
Marielle Descalsota

Omnicom-IPG merger nears completion: Here’s the ...

With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.

DOJ: Google must be split up to fix its ad monopoly
Advertising
42 minutes ago
Staff Reporters

DOJ: Google must be split up to fix its ad monopoly

Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone.

Haymarket Media Group wins global B Corp certification
Media
57 minutes ago
Gideon Spanier

Haymarket Media Group wins global B Corp certification

Process has taken nearly three years.

2026 Outlook: The rise of intentional influence
PR
1 hour ago
Campaign India Team

2026 Outlook: The rise of intentional influence

Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not just legacy media.