Bangalore International Airport (operator of the Kempegowda International Airport, Bengaluru) has appointed dentsumcgarrybowen (dmb) India as its lead communication partner for the next three years.
The agency won the account following a multi-agency pitch. Its Bengaluru office will handle the account.
Shalini Rao, chief marketing officer, BIAL added, “Over the years, BLR Airport has grown in scale and stature. Airports today are becoming destinations by themselves. We are delighted to partner with dentsumcgarrybowen to build our brand journey that will bring alive a multitude of products, themes and experiences.”
Indrajeet Mookherjee, president - South, dmb India, said, “In the brand communication business, there are once in a lifetime opportunities, and partnering with an airport brand is definitely one. We are truly delighted to have won this mandate and looking forward to embarking on this journey with team BIAL.”
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