Bates141 wins TVS Motors' new bike account

After roping in BBH India to handle the creative duties of its new scooter brand, TVS Motors has brought Bates141 on board as its creative partner for a new motor-bike it will be rolling out soon.

Bates141 picked up the account following a multi-agency pitch. The account size is estimated to be Rs 25 crore.

Confirming this development, H S Goindi, president, sales and marketing, TVS Motors said, "Bates141 not only demonstrated great clarity in their understanding of the brief but also delivered a long-term strategy that translated into a inspired pieces of creative. We are confident that Bates141 will add immense value to the launch of the brand."

Commenting on the win, Sonal Dabral, executive creative director - Asia Pacific and chairman - India, said, "This is a very exciting and important win for us. TVS believes in the power of breakthrough ideas in building successful long lasting brands so it's an honour to be chosen by them to handle one of their important products. At Bates141, we are putting big, breakthrough ideas at the core of everything we do. All the more reason we are now looking forward to go full throttle with our ideas on this brand. I'm sure it's going to be a long and enjoyable ride for both TVS and Bates141."

Sandeep Pathak, CEO, Bates141, said, "We knew we had a winner on our hands when we saw the bike. We are really thrilled to be on board with TVS for one of their crucial launches for the coming year and thank them for the trust they have reposed in us. We firmly believe that through our Change Thinking(TM), we demonstrated the clarity and solution required to create a successful launch package for this brand."

Dheeraj Sinha, chief strategy officer, Bates141 said, "Our partnership with TVS is another opportunity for breakthrough thinking. Technology marketing in India is at an interesting inflexion point. Together with the TVS team we hope to create magic in this space. Our passion for the category and technology space has found high resonance with the client team."