Work calls and working from home are two themes that are universal now. But never have people talked more about the platform they use for their calls or webinars. Yes, I’m talking about Zoom, which absolutely exploded after the Covid crisis led us all to work from home. Things were going perfectly well for the company and initially, their stock seemed to be the most lucrative to invest in, but then disaster struck. Zoom’s platform had security loopholes that caused major disruption and issues in their meetings/webinars around the world.
So let’s talk about some of the alternatives people are using while the world waits to see if the new security measures put in place by Zoom are going to do the trick. In the ring today are Gotomeeting and Cisco’s Webex – both platforms are robust and are a viable alternative to Zoom for the moment.
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
Demographics:
So who’s talking about these platforms? The obvious answer is users. Mainly those who are working and doing online classes with these platforms are talking about it. Both platforms have a very similar profile here – it’s mostly Gen Y and Gen Z that is talking about these platforms and mostly male. What stands out for Webex is that a large percentage of people in the age range 35-44 are talking about it. Similarly, for Gotomeeting, a higher percentage of women are talking about this platform.
Channels:
Where is the conversation taking place? Which platforms host the chatter? That’s always good to know. Twitter leads the way here as being the platform with the most chatter for both brands, followed by online news and then blogs. It’s interesting to see that both brands have a very similar profile for the category of platforms they are discussed on. This is mostly because they’re often talked about together as platforms that make remote work possible and more recently as alternatives to Zoom.
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