Campaign India Team
Jul 10, 2009

BBH India kick-starts engagement planning

BBH India has started a new discipline, Engagement Planning, which brings in strategic inputs about how people engage with a brand. BBH had introduced this discipline globally, about three years ago. For this, BBH India has roped in Disney's Chandrashekhar as its first engagement planner.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

2 hours ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.

2 hours ago

AKQA co-founder Tom Bedecarré dies, aged 69

'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.

2 hours ago

LinkedIn picks network for $97 million global media ...

The appointment follows a closed process across several global markets.

5 hours ago

AI voices in advertising: Amplifying creativity or ...

As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?