Campaign India Team
Jul 27, 2022

BBH's Arvind Krishnan and Leo Burnett's Prajato Guha Thakurta launch Manja

Krishnan was MD at BBH India, while Thakurta was national creative director at Leo Burnett India

BBH's Arvind Krishnan and Leo Burnett's Prajato Guha Thakurta launch Manja
Arvind Krishnan, former MD, BBH India, and Prajato Guha Thakurta, former national creative director, Leo Burnett India, have rolled out an agency to help brands achieve success in a 'post-digital world'.
 
Called Manja, the agency was launched on the insight that 'with decision-making becoming multipolar, brand systems and marketing programs have a lot of catching up to do', according to a LinkedIn post.
 
Krishnan was brand partner at BBH India between 2009 and 2012, before moving to the agency's London office for a year. He was most recently managing director at BBH India.
 
Thakurta joined Leo Burnett in 2014. He has also worked with JWT, McCann and DDB Mudra.
 
Krishnan said, "We are building Manja on the belief that when good talent pays quality attention to problems, good outcomes happen. Manja is a great metaphor for what we intend to do. A string that can hold things together and at the same time, a string that cuts through.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

10 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

11 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

12 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.