Campaign India Team
Dec 21, 2021

BCW India elevates Deepshikha Dharmaraj as group CEO

Will retain her current role

BCW India elevates Deepshikha Dharmaraj as group CEO
Deepshikha Dharmaraj has been elevated as chief executive officer, BCW India Group.
 
As per the new role, she will be responsible for managing the overall business interests of BCW in India and implementing its growth strategy encompassing people, clients and partners.
 
Dharmaraj will retain her current role as chief executive officer of Genesis BCW. 
 
Matt Stafford, president, BCW Asia-Pacific, said, “Under Deepshikha’s impressive leadership in 2021, Genesis BCW has achieved one of its best years of revenue growth in its nearly three decades of operation. Six Degrees has also recorded double-digit growth this year under Rishi and Vandana. The time is right for Deepshikha to take on a wider role overseeing both of our fantastic teams in India.” 
 
Donna Imperato, global CEO, BCW and CEO, BCW Group, said,  “India is a critical market for BCW and I’m confident in Deepshikha’s ability to lead the formidable talent under BCW India Group. I am excited to see how, together with the integrated India team, Deepshikha will continue to innovate our Earned-Plus offer to deliver even greater value to our clients.” 
 
Dharmaraj added, “It has been a great privilege to be part of Genesis BCW’s eventful and illustrious journey over the past 30 years. Under BCW India Group, we have faced the challenges of the past two years with our combined assets and come out stronger for it. BCW India Group has ambitious plans for 2022 and I am excited to work closely with both the Genesis BCW and Six Degrees BCW leadership teams to take the business to new heights.” 
 
Source:
Campaign India

Related Articles

Just Published

7 minutes ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

17 minutes ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

49 minutes ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

1 hour ago

Delhi’s pollution crisis chokes ad agency productivi...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak festive season.