Dentsu India has announced the appointment of Bhasker Jaiswal as chief operations officer, media.
Jaiswal joins the agency's executive team. He will report to Divya Karani, chief executive officer, media, dentsu South Asia. He moves from Publicis Media, where he was regional lead - APAC, based in Singapore.
At dentsu, his mandate is to drive integration, transformation, and operational excellence for its media agencies; Carat, iProspect and dentsu X.
Karani said, “Bhasker joining the team here in India is another great step on our journey to become the go-to network of choice for brands in India. His impressive track record, savvy business judgment, operational excellence, and an innate understanding of people and their motivations make him ideal to lead our transformation and integration.”
Jaiswal added, “I am excited to be joining dentsu and being back in India, a big and complex market growing dynamically. I look forward to adding value by improving dentsu processes to impact client outputs as well as improving the lives of our biggest assets – our people.”
In a career spanning 24 years, he has also worked with OMD, Kargocard, Starcom and Mediacom.