Colors’ Bigg Boss opens with 6 TVRs
Bigg Boss, according to TAM data for Mumbai, Delhi and Kolkata, delivered 6 TVRs for the opening episode, making it the most watched opening in the four seasons of the show.
On the same parameters, last year's opening, featuring Amitabh Bachchan, delivered 5.4 TVRs.The ratings are for the 3 hour show
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Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.
According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.
With successful launches in Japan and South Korea, the global hospitality chain plans to merge loyalty and financial convenience in India’s booming UPI ecosystem.
Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to travel for Diwali.
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