Blue Lotus PR founders to launch brand consultancy

N Chandramouli and Archana Tomar, co-founders of Blue Lotus Communications (part of Comniscient group), have announced the setting up of a new brand consultancy The Brand Counsel (TBC). TBC will be an independent company, they informed in a statement.

Tomar will move from her position as vice-president of Blue Lotus to head TBC.

N Chandramouli, CEO, Blue Lotus Communications, said, "The top management's urgent imperative in organisations is to align business goals to communication goals of organisations. Unfortunately, these two goals often fail to converge, severely limiting the brand's potential. If such a divergence sustains, it may leave the audience completely estranged from the brand. The Brand Counsel will have a single allegiance - to remain faithful to the management vision at all costs. TBC will align all the diverse communications of the brand through the organisation's existing agencies. With Archana at the helm, I am confident that this new company will scale the ladder of success within a short span of time".

Tomar added, “My tenure at Blue Lotus has been the most enriching and eventful journey of my life. We nurtured Blue Lotus and saw it evolve to become among the largest and most respected PR agencies of India. The Brand Counsel will fuel life into brands from a new and innovative perspective without being another middling or muddling think-tank. We see a huge opportunity for brands to improve their communication and resource efficiencies."