Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
May 05, 2008
BSNL promotes value-added services
Almost a year since it roped in Preity Zinta as its brand ambassador to give it a young and energetic image, the state-owned telecom major, BSNL has rolled out an advertising campaign for its value-added-services (VAS). "VAS is the only area where there is a huge opportunity of making large profit in current telecom market as it helps the players to increase their Average Revenue Per User (ARPU), " explains M.S.S Rao, DDG, BSNL.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
Advertising
9 hours ago
Digital research habits are reshaping the path to ...
As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
9 hours ago
52% brands find hallucinated capabilities in ...
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
11 hours ago
Friendship, fashion, and the female gaze
Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.
Media
11 hours ago
‘We know we let you down today:’ Cloudflare ...
The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?
