BSNL promotes value-added services

Almost a year since it roped in Preity Zinta as its brand ambassador to give it a young and energetic image, the state-owned telecom major, BSNL has rolled out an advertising campaign for its value-added-services (VAS). "VAS is the only area where there is a huge opportunity of making large profit in current telecom market as it helps the players to increase their Average Revenue Per User (ARPU), " explains M.S.S Rao, DDG, BSNL.