Live football returned to television last weekend as the Bundesliga (German League) kicked off behind closed doors.
While many believed the television viewing experience wasn't quite the same as it was prior to the spread of Covid-19, the good news is that brands embraced the occasion as there were 15 new brands that advertised during the six Live matches on the Star Sports network according to a study by TAM Media Research and TAM Sports for Campaign India (this is in comparison to the brands that advertised the last time the Bundesliga was aired live on television - 7,8 March).
Majority of the brands belonged to the Amul stable.
| 15 New Brands | 9 New Categories |
| Hero Motocorp | Corporate-Auto |
| Disney+ Hotstar Premium | Ecom-Media/Entertainment/Social Media |
| Savlon Range Of Prods | Range of Toiletries |
| International Cricket Council | Associations/Social/Cultural Organization |
| Amul Products | Milk Powder/Condensed Milk |
| Amul Milk | Non Aerated Soft Drink |
| Amul Kool | Butter/Margarine |
| Amulya | Cheese/Cheese Spreads |
| Amul Butter | Milk Beverages |
| Amul Cheese | |
| Amul Fresh Cream | |
| Amul Cookie Sub | |
| Amul Shrikhand | |
| Amul Mithai Mate | |
| Amul Pro |
A total of 44 minutes of advertising played during the six games.
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