Bundesliga welcomed back on TV in India by 15 new brands

Live football returned to television last weekend as the Bundesliga (German League) kicked off behind closed doors.

 

While many believed the television viewing experience wasn't quite the same as it was prior to the spread of Covid-19, the good news is that brands embraced the occasion as there were 15 new brands that advertised during the six Live matches on the Star Sports network according to a study by TAM Media Research and TAM Sports for Campaign India (this is in comparison to the brands that advertised the last time the Bundesliga was aired live on television - 7,8 March).

 

Majority of the brands belonged to the Amul stable.

 

15 New Brands	9 New Categories
Hero Motocorp	Corporate-Auto
Disney+ Hotstar Premium	Ecom-Media/Entertainment/Social Media
Savlon Range Of Prods	Range of Toiletries
International Cricket Council	Associations/Social/Cultural Organization
Amul Products	Milk Powder/Condensed Milk
Amul Milk	Non Aerated Soft Drink
Amul Kool	Butter/Margarine
Amulya	Cheese/Cheese Spreads
Amul Butter	Milk Beverages
Amul Cheese
Amul Fresh Cream
Amul Cookie Sub
Amul Shrikhand
Amul Mithai Mate
Amul Pro

 

A total of 44 minutes of advertising played during the six games.