Campaign India Agency Report Card 2010: M&C Saatchi

Type of agency: Advertising

Company ownership: Independent

Key personnel: Kamal Oberoi, chairman & MD, Rupin Jayal, strategic planning director, Naren Kaimal, ECD, Amardeep Singh, ECD, Anjali Nayar, SVP, Suranjan Das, executive director, Parveez Shaikh, ECD & SVP, Hemant Sapre, senior CD & VP, Rakhshin Patel, strategic consultant, chief mentor & director, Sumantra Sengupta, head of M&C Saatchi - Direct and Digital 

Accounts won: Grasim Suitings, Futurebazaar.com

Accounts lost: Max New York Life (CRM and activation)

In January, M&C Saatchi picked up the Grasim Suitings account, and Futurebazaar.com in October. However the campaign for Futurebazaar.com was conceptualised by Nirvana Films. M&C Saatchi launched brand design specialist outfit id in March, which was headed by Hemant Sapre, brand design director; while Suranjan Das, executive director, took on the additional role of business head.  No major positive news came from the agency. 

How Campaign India rates the agency: 4

How M&C Saatchi rates itself: 

The agency chose not to participate in the Campaign India Agency Report Card.