Campaign India Agency Report Card 2011: Origin Beanstalk

Ownership: Independent

Key Personnel: Shom Mazumdar and Upendra Singh Thakur, Co-founders, Iqbal Raj, NCD, Amitabh Chatterjee and Raja Haldankar, Senior CDs, Mustafa Kapasi, CD Copy, Yajuvendra Gore, CD Art, Sunil Gangras, CD Copy, Sarim Ahmed and Murali Menon, Account Heads

Account won: Time Out, Mad Over Donuts, Gufic Biosciences, NRB Bearings, Writer Relocations, BASF Agro, Rajesh Builders, 9Xm (on special projects), Star Movies and Star World (on special projects), Nannies Goat Milk, Jupiter Hospital, DN Homes, Ginger Hills, Mumbai Fast -  specialty restaurant chain, Vihang Group of Companies  

Account lost: Ackruti City, Vh1

They won a couple of new businesses. The two  significant gains from the pool of wins are Time Out and Mad Over Donuts. But they also lost two key accounts namely VH1 and Ackruti City. That said, the agency comes across as one that doesn’t position itself as a giant and opts for mid-sized small clients. Perhaps there might have been work-focussed than propagating it, which is why nobody really heard about them throughout the year. While there’s not been much visible work from the agency this year, they now have the opportunity to do so with brands like Time Out and Mad Over Donuts next year.
How Campaign India rates the agency: 4

How Origin Beanstalk rates itself: 7
At Origin Beanstalk, 2011 is proving to be the year of divine discontent. True, it is a year of growth, but then it witnessed us making a beeline for new avenues and partnering on new categories. Origin Beanstalk won an exciting bunch of accounts, while having its worth reaffirmed by most existing clients. Nannies Goat Milk, Time Out magazine, Mad Over Donuts, Writer Relocations, revolutionary new product in the stress management category from the Gufic Labs stable were some of the new additions to our client roster. Origin Beanstalk attracted some of the best talent from the newcomers and at the middle level. New systems in place ensured that Origin Beanstalk continued to keep its sway on the communication needs of the media, entertainment, real estate, hospitality and retail industry. Origin Beanstalk Interactive, its digital unit, is set to become a profitable entity on its own and has started attracting independent clients directly. As they say, when the going’s good, it’s no time to sit pretty – and Origin Beanstalk believes in that to the hilt.