Campaign India Agency Report Card 2011: Publicis Capital

Ownership: Publicis Groupe

Key Personnel: Nakul Chopra, CEO - South Asia, Hemant Misra, CEO, India. Emmanuel Upputuru, NCD, Anirban Mozumdar, National Planning Director, Madan Mohan, EVP, AshutoshSawhney, EVP, Parshu Narayanan, ECD 

Account won: Unitech, Suzuki Motorcycles, AMD, Merino Industries, Wave Group, Genesis Global School, Olam, Eagle Boys Pizza, Nescafe, AMFI and Angel Broking  

Account lost: None reported

Some user generated advertising for Maggi (like Main aur Meri Maggi;  ‘Guess the taste’; and Maggi Dumdaar campaign) was quite engaging, and not to forget the Maruti ‘kitna deti hai’ campaign which was much talked about and appreciated.  They merged with Capital advertising and won 12 new business this year. The agency has been able to retain its existing clientele. The jury is eager to see some creative work on the new wins so as to ensure that the agency is not just ‘parking business’.
How Campaign India rates the agency: 6

How Publicis Capital rates itself: 8
We have lived by our global philosophy of ‘leading the change’and our work strongly reflects the same. We led the thinking of the Indian consumer in the automobile segment with the refreshing ‘kitna deti hain’ campaign for Maruti Suzuki. We disrupted the category codes and benchmarks in hair advertising with The Garnier Long & Strong campaign, where Garnier for the first time spoke the language of India with high contextualisation to this market. We’re happy that our contribution has helped our brands like Maruti, Garnier,and Maggi to feature in the Economic Times Brand Equity Most Trusted Brand survey.  In an industry with one of the highest attrition rates, we’ve managed to retain talent and provide stability to our relationships with almost see no exits at the senior levels.