Campaign India Agency Report Card 2011: Scarecrow Communications

Ownership: Independent

Key Personnel: Manish Bhatt, Raghu Bhat, Arunava Sengupta, founding directors, Ashish Dabral, ED- North & East, Anindya Banerjee,ECD-Delhi, Kapil Tammal, Sr CD, Sarvesh Raikar, CD, Rajesh Iyer, CD, Amitabh Sreedharan, group account director

Account won: DNA, Core Education & Technologies, Nestle(One brand), Pentair, MVL Mobiles, Quikr, DLF (empaneled), Future Capital, Rupa Frontline, Euro, Bumchums, Kidline, Thermocot, e-Governance, Essel Group, Viacom 18 Sonic  

Account lost: Margo

The year has been a fairly good one for Scarecrow with new account wins across diverse categories. Compared to previous years, this year it wasn’t just projects and one-offs but complete account wins except for DLF which again brought them in as a part of the roster of agencies it has employed. The new accounts include DNA, MVL Mobiles, Quikr, and DLF (empaneled). The agency recently won creative duties for Viacom 18’s newly launched channel Sonic. There were the short-crisp campaigns for MVL Mobiles as well as Quikr but the jury felt the agency could have churned out sterner stuff. Overall, it has definitely been a better year for them, be it in terms of account wins or visible work and we hope to see that enhanced in the next year now.
How Campaign India rates the agency: 6

How Scarecrow Communications rates itself: the agency declined to rate itself this year
Key people who joined this year:  Ashish Dabral, Anindya Banerjee, Kapil Tammal, Amitabh Sreedharan, Rajesh Iyer.

Key people who left: NA

Key accounts currently with the agency: Religare Broking, Religare Health Insurance, Religare Macquarie, Future Capital, DNA, Rupa Frontline, Euro, Bumchums, Kidline, Thermocot, Viacom 18 Sonic, Nestle, DLF, Quikr, MVL Mobiles, Core Education & Technologies, Pentair, BPCL, Shree Ganesh Jewellers, e-Governance (Indian Govt), Essel Group