Entry Category | Entrant Company | Title | Brand | Metal |
Apps - Mobile Apps | Social Beat | Boss Jahan Load Wahan | Blackbuck | Bronze |
Best Use of Digital Personal Assistant | Interactive Avenues - A Reprise Network Company | “Hey Alexa” with Social Media Star | Amazon Alexa | Gold |
Digital Strategy | Fulcro | Kotak Cherry - The world's first brand launched by its competitors | Kotak Cherry | Silver |
Digital Strategy | MXP Media India | Matsya Kaand Move | MX Player | Silver |
Display | Cipla Health | Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin | Naselin | Silver |
Display | Fulcro | The Invincible Drunk Driver Challenge Display campaign | Kotak General Insurance | Silver |
Experiential | Cipla Health | Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin | Naselin | Silver |
Format Innovation | Cipla Health | Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin | Naselin | Silver |
Innovation in e-Commerce | Performics India | Driving high ROI through Competitor Targeting | Aashirvaad Svasti Ghee | Bronze |
Integrated | BBDO India | #ShareTheLoad | Ariel | Gold |
Integrated | Kinnect | Asian Paints Royale Play Taana Baana | Asian Paints | Bronze |
Integrated | Toaster India | #SearchForChange Campaign | Google Voice Search | Silver |
Long-Term Strategy | BBDO India (Mumbai) | See Equal #ShareTheLoad | Ariel | Gold |
Loyalty | Fulcro | UPI Chalega – Building the world's largest digital payments ecosystem | UPI | Bronze |
Media Innovation | Interactive Avenues - A Reprise Network Company | Prime On Your Plate | Amazon Prime Video | Silver |
Mobile - Integrated | Viacom 18 | The Big Picture | ColorsTv x Blitzkraig | Silver |
Mobile - Display | Cipla Health | Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin | Naselin | Silver |
Online Commerce Campaign - Customer Acquisition | Performics | Sunbean Acquisition Campaign | ITC Sunbean | Bronze |
Online Marketing | Cipla Health | Omnigel-'Meri Wali Laal Tube' | Omnigel | Bronze |
Online Marketing | Fulcro | UPI Chalega – Building the world's largest digital payments ecosystem | UPI | Silver |
Online Marketing | Interactive Avenues - A Reprise Network Company | Prime On Your Plate | Amazon Prime Video | Gold |
Online Marketing | Kinnect | The Wicked Launch | TVS Raider | Bronze |
Online Marketing | White Rivers Media | #HERSHE 2022 | Hershey's Bars | Silver |
Online Video - Long form (Over 180 seconds) | 21N78E Creative Labs | Rishton Ki Boli | Reliance Digital | Bronze |
Online Video - Long form (Over 180 seconds) | Wirality Media | Jam The Scam Returns | Truecaller | Gold |
Online Video - Short Form (180 seconds or less) | BBDO India | See Equal #ShareTheLoad | Ariel | Gold |
Online Video - Short Form (180 seconds or less) | Interactive Avenues - A Reprise Network Company | Hershey's Happy At Home | Hershey's India Private Ltd | Gold |
Online Video - Short form (180 seconds or less) | Wirality Media | Chhota SMS | Truecaller | Silver |
Real Time Advertising | Schbang Digital Solutions | Fevicol's Ronaldo Post | Fevicol | Gold |
Real Time advertising | Toaster India | #GetTheFacts Campaign | Google Search | Grand Prix |
Search - Application of technology in search | Puretech Digital | Organic Growth Marketing | HDFC Bank | Bronze |
Social Cause - Campaign for an NGO | Team Pumpkin | #RaigadFloods | Swades Foundation | Bronze |
Social Cause - Social Cause Supported by a Corporate/Brand | BBDO India | See Equal #ShareTheLoad | Ariel | Gold |
Social Cause - Social Cause Supported by a Corporate/Brand | Kinnect | Fight For What's Right | TVS Raider | Silver |
Social Cause - Social Cause Supported by a Corporate/Brand | Toaster India | #SearchForChange Campaign | Google Voice Search | Bronze |
Social Cause - Social Cause Supported by a Corporate/Brand | Tonic Worldwide | #DriveItRight | SBI General Insurance | Bronze |
Use of Data - For New Business | Interactive Avenues - A Reprise Network Company | Hershey's Happy At Home | Hershey's India | Silver |
Use of Data - For New Business | Schbang Digital Solutions | Tata Comms | Tata | Bronze |
Use of Data - For CRM | Toaster India | #GetTheFacts Campaign | Google Search | Gold |
Use of Social Media in a Campaign | BBDO India | See Equal #ShareTheLoad | Ariel | Gold |
Use of Social Media in a Campaign | Fulcro | Kotak Cherry - The world's first brand launched by its competitors | Kotak Cherry | Silver |
Use of Social Media in a Campaign | Fulcro | UPI Chalega – Building the world's largest digital payments ecosystem | UPI | Silver |
Use of Social Media in a Campaign | Interactive Avenues - A Reprise Network Company | #YourForevers Valentine’s Day Campaign with Hershey India | Hershey's India | Silver |
Use of Social Media in a Campaign | Schbang Digital Solutions | London Dairy #iScreamForIceCream by Schbang | London Dairy | Silver |
Use of Social Media in a Campaign | Schbang Digital Solutions | Fevicol's Pinned Comments Campaign | Fevicol | Gold |
Use of Social Media in a Campaign | Sharechat | Interactive Webcard Campaign by Vivel | Vivel | Silver |
Use of Social Media in a Campaign | SoCheers | The Family Man Job Hunt | Amazon Prime Video India | Silver |
Use of Social Media in a Campaign | Toaster India | #SearchForChange Campaign | Google Voice Search | Bronze |
Viral Marketing Campaign | BBDO India | See Equal #ShareTheLoad | Ariel | Grand Prix |
Viral Marketing Campaign | Paisabazaar.com | The Sweet Sound of Wood | Paisabazaar.com | Gold |
Viral Marketing Campaign | Schbang | Fevicol's Ronaldo Post | Fevicol | Silver |
Viral Marketing Campaign | Sportskeeda | Twitter Trend Dell Futurist Gaming Challenge | Dell Technologies | Bronze |
Viral Marketing Campaign | Viacom 18 | Naagin 6 | ColorsTv x Blitzkraig | Gold |
Viral Marketing Campaign | Lowe Lintas India x White Rivers Media | #HERSHE 2022 | Hershey's Bars | Gold |
Website - Campaigns | Fulcro | The Invincible drunk driver challenge website | Kotak General Insurance | Silver |
Website - Campaigns | Schbang | Tata Comms | Tata | Bronze |
Website - Corporate/Brand | Fulcro | Tata Motors Intellisite - Ai driven dynamic personalization at scale | Tata Motors | Gold |
Website - Corporate/Brand | Reliance Nippon Life Insurance | Customer Portal | RNLIC Customer Portal - Friend for Life | Bronze |
AGENCY OF THE YEAR | BBDO | |||
BRAND OF THE YEAR | Ariel |
AGENCY OF THE YEAR
Agency | Bronze (5 points) | Silver (10 points) | Gold (20 points) | Grand Prix (30 points) | Total points |
21N78E | 1 | 5 | |||
BBDO India | 5 | 1 | 130 | ||
Cipla | 1 | 4 | 45 | ||
Fulcro | 1 | 6 | 1 | 85 | |
Interactive Avenues | 3 | 3 | 90 | ||
Kinnect | 2 | 1 | 20 | ||
MX Player | 1 | 10 | |||
Paisabazaar | 1 | 20 | |||
Performics | 2 | 10 | |||
Puretech Digital | 1 | 5 | |||
Reliance Nippon | 1 | 5 | |||
Schbang | 2 | 2 | 2 | 70 | |
Sharechat | 1 | 10 | |||
SoCheers | 1 | 10 | |||
Social Beat | 1 | 5 | |||
Sportskeeda | 1 | 5 | |||
Team Pumpkin | 1 | 5 | |||
Toaster | 2 | 1 | 1 | 1 | 80 |
Tonic | 1 | 5 | |||
Viacom18 | 1 | 1 | 30 | ||
Lowe Lintas India x White Rivers Media | 1 | 1 | 30 | ||
Wirality | 1 | 1 | 30 | ||
BRAND OF THE YEAR
Brand | Bronze (5 points) | Silver (10 points) | Gold (20 points) | Grand Prix (30 points) | Total points |
Aashirvaad Svasti Ghee | 1 | 5 | |||
Amazon | 2 | 2 | 60 | ||
Ariel | 5 | 1 | 130 | ||
Asian Paints | 1 | 5 | |||
Blackbuck | 1 | 5 | |||
Colors TV | 1 | 1 | 30 | ||
Dell Technologies | 1 | 5 | |||
Fevicol | 1 | 2 | 50 | ||
2 | 1 | 1 | 1 | 70 | |
HDFC | 1 | 5 | |||
Hershey's | 3 | 2 | 70 | ||
ITC Sunbean | 1 | 5 | |||
Kotak | 4 | 40 | |||
London Dairy | 1 | 10 | |||
MX Player | 1 | 10 | |||
Naselin | 4 | 40 | |||
Omnigel | 1 | 5 | |||
Paisabazaar | 1 | 20 | |||
Reliance Digital | 1 | 5 | |||
Reliance Nippon Life Insurance | 1 | 5 | |||
SBI General Insurance | 1 | 5 | |||
Swades Foundation | 1 | 5 | |||
Tata Communications | 2 | 10 | |||
Tata Motors | 1 | 20 | |||
Truecaller | 1 | 1 | 30 | ||
TVS | 1 | 1 | 15 | ||
UPI | 1 | 2 | 25 | ||
Vivel | 1 | 10 |