Campaign India Team
Jul 28, 2022

Campaign India Digital Crest Awards 2022: BBDO India and Ariel take top agency, client honours; Toaster India wins Grand Prix

Other Gold winners included Interactive Avenues – a Reprise Media Company (three), Schbang (two), Fulcro, Paisabazaar, Viacom18 and Wirality

Campaign India Digital Crest Awards 2022: BBDO India and Ariel take top agency, client honours; Toaster India wins Grand Prix
The winners of the 2022 edition of the Campaign India Digital Crest Awards were announced through an event in Mumbai on 28 July.
 
BBDO India and its client Ariel India won the top honours, as they amassed a Grand Prix and five Gold wins for its ‘See Equal - #ShareTheLoad’ campaign. The Grand Prix came in the ‘Viral Marketing’ campaign category. The other Gold wins came in the following categories: ‘Integrated’, ‘Long-term Strategy’, ‘Online Video - Short Form (180 seconds or less)’, ‘Social Cause - Social Cause Supported by a Corporate/Brand’ and ‘Use of Social Media in a Campaign’.
 
Toaster was the other agency to win a Grand Prix. The win came for Google’s ‘#GetTheFacts Campaign’ in the ‘Real Time Advertising’ category. The agency also won a Gold (Use of Data - For CRM), a Silver and two Bronze metals. 
 
Interactive Avenues – a Reprise Network Company won a total of six metals, three of which were Gold. The Gold winning entries included ‘Hey Alexa with Social Media Start’ for Amazon Alexa, ‘Prime on Your Plate’ for Amazon Prime Video, and ‘Happy at Home’ for Hershey's India.
 
Schbang also won a total of six metals – two Gold, two Silver and two Bronze metals each. The Gold wins came for Fevicol’s ‘Ronaldo Post’ in the ‘Real Time Advertising’ category and ‘Use of Social Media in a Campaign’ category. 
 
Fulcro was the most-awarded agency on the night with a total of eight wins. The tally included a Gold, six Silver and a Bronze. The Gold win was for Tata Motors’ Intellisite - Ai driven dynamic personalisation at scale’. 
 
Viacom18, White Rivers Media and Wirality won a Gold and Silver each. Viacom18’s win was for ColorsTv x Blitzkraig’s ‘Naagin 6’, while White Rivers Media’s Gold win was for Hershey’s Bars’ ‘#Hershe 2022’, which was jointly conceptualised by Lowe Lintas. Wirality’s Gold win came in the ‘Online Video – Long form (over 180 seconds) category for Truecaller’s Jam the Scam. 
 
Paisabaazar.com won Gold for ‘The Sweet Sound of Wood’ in the Viral Marketing Campaign category.
 
View all the winners by category here (brand and entry tally to follow)
 
Entry Category Entrant Company Title Brand Metal
Apps - Mobile Apps Social Beat Boss Jahan Load Wahan Blackbuck Bronze
Best Use of Digital Personal Assistant Interactive Avenues - A Reprise Network Company “Hey Alexa” with Social Media Star Amazon Alexa Gold
Digital Strategy Fulcro Kotak Cherry - The world's first brand launched by its competitors Kotak Cherry Silver
Digital Strategy MXP Media India Matsya Kaand Move MX Player Silver
Display Cipla Health Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin Naselin Silver
Display Fulcro The Invincible Drunk Driver Challenge Display campaign Kotak General Insurance Silver
Experiential Cipla Health Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin Naselin Silver
Format Innovation Cipla Health Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin Naselin Silver
Innovation in e-Commerce Performics India Driving high ROI through Competitor Targeting Aashirvaad Svasti Ghee Bronze
Integrated BBDO India #ShareTheLoad Ariel Gold
Integrated Kinnect Asian Paints Royale Play Taana Baana Asian Paints Bronze
Integrated Toaster India #SearchForChange Campaign Google Voice Search Silver
Long-Term Strategy BBDO India (Mumbai) See Equal #ShareTheLoad Ariel Gold
Loyalty Fulcro UPI Chalega – Building the world's largest digital payments ecosystem UPI Bronze
Media Innovation Interactive Avenues - A Reprise Network Company Prime On Your Plate Amazon Prime Video Silver
Mobile - Integrated Viacom 18 The Big Picture ColorsTv x Blitzkraig Silver
Mobile - Display Cipla Health Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin Naselin Silver
Online Commerce Campaign - Customer Acquisition Performics Sunbean Acquisition Campaign ITC Sunbean Bronze
Online Marketing Cipla Health Omnigel-'Meri Wali Laal Tube' Omnigel Bronze
Online Marketing Fulcro UPI Chalega – Building the world's largest digital payments ecosystem UPI Silver
Online Marketing Interactive Avenues - A Reprise Network Company Prime On Your Plate Amazon Prime Video Gold
Online Marketing Kinnect The Wicked Launch TVS Raider Bronze
Online Marketing White Rivers Media #HERSHE 2022 Hershey's Bars Silver
Online Video - Long form (Over 180 seconds) 21N78E Creative Labs Rishton Ki Boli Reliance Digital Bronze
Online Video - Long form (Over 180 seconds) Wirality Media Jam The Scam Returns Truecaller Gold
Online Video - Short Form (180 seconds or less) BBDO India See Equal #ShareTheLoad Ariel Gold
Online Video - Short Form (180 seconds or less) Interactive Avenues - A Reprise Network Company Hershey's Happy At Home Hershey's India Private Ltd Gold
Online Video - Short form (180 seconds or less) Wirality Media Chhota SMS Truecaller Silver
Real Time Advertising Schbang Digital Solutions Fevicol's Ronaldo Post Fevicol Gold
Real Time advertising Toaster India #GetTheFacts Campaign Google Search Grand Prix
Search - Application of technology in search Puretech Digital Organic Growth Marketing HDFC Bank Bronze
Social Cause - Campaign for an NGO Team Pumpkin #RaigadFloods Swades Foundation Bronze
Social Cause - Social Cause Supported by a Corporate/Brand BBDO India See Equal #ShareTheLoad Ariel Gold
Social Cause - Social Cause Supported by a Corporate/Brand Kinnect Fight For What's Right TVS Raider Silver
Social Cause - Social Cause Supported by a Corporate/Brand Toaster India #SearchForChange Campaign Google Voice Search Bronze
Social Cause - Social Cause Supported by a Corporate/Brand Tonic Worldwide #DriveItRight SBI General Insurance Bronze
Use of Data - For New Business Interactive Avenues - A Reprise Network Company Hershey's Happy At Home Hershey's India Silver
Use of Data - For New Business Schbang Digital Solutions Tata Comms Tata Bronze
Use of Data - For CRM Toaster India #GetTheFacts Campaign Google Search Gold
Use of Social Media in a Campaign BBDO India See Equal #ShareTheLoad Ariel Gold
Use of Social Media in a Campaign Fulcro Kotak Cherry - The world's first brand launched by its competitors Kotak Cherry Silver
Use of Social Media in a Campaign Fulcro UPI Chalega – Building the world's largest digital payments ecosystem UPI Silver
Use of Social Media in a Campaign Interactive Avenues - A Reprise Network Company #YourForevers Valentine’s Day Campaign with Hershey India Hershey's India Silver
Use of Social Media in a Campaign Schbang Digital Solutions London Dairy #iScreamForIceCream by Schbang London Dairy Silver
Use of Social Media in a Campaign Schbang Digital Solutions Fevicol's Pinned Comments Campaign Fevicol Gold
Use of Social Media in a Campaign Sharechat Interactive Webcard Campaign by Vivel Vivel Silver
Use of Social Media in a Campaign SoCheers The Family Man Job Hunt Amazon Prime Video India Silver
Use of Social Media in a Campaign Toaster India #SearchForChange Campaign Google Voice Search Bronze
Viral Marketing Campaign BBDO India See Equal #ShareTheLoad Ariel Grand Prix
Viral Marketing Campaign Paisabazaar.com The Sweet Sound of Wood Paisabazaar.com Gold
Viral Marketing Campaign Schbang Fevicol's Ronaldo Post Fevicol Silver
Viral Marketing Campaign Sportskeeda Twitter Trend Dell Futurist Gaming Challenge Dell Technologies Bronze
Viral Marketing Campaign Viacom 18 Naagin 6 ColorsTv x Blitzkraig Gold
Viral Marketing Campaign  Lowe Lintas India x White Rivers Media #HERSHE 2022 Hershey's Bars Gold
Website - Campaigns Fulcro The Invincible drunk driver challenge website Kotak General Insurance Silver
Website - Campaigns Schbang  Tata Comms Tata Bronze
Website - Corporate/Brand Fulcro Tata Motors Intellisite - Ai driven dynamic personalization at scale Tata Motors Gold
Website - Corporate/Brand Reliance Nippon Life Insurance Customer Portal RNLIC Customer Portal - Friend for Life Bronze
AGENCY OF THE YEAR BBDO      
BRAND OF THE YEAR Ariel      

AGENCY OF THE YEAR 

Agency Bronze (5 points) Silver (10 points) Gold (20 points) Grand Prix (30 points) Total points
21N78E 1       5
BBDO India     5 1 130
Cipla 1 4     45
Fulcro 1 6 1   85
Interactive Avenues   3 3   90
Kinnect 2 1     20
MX Player   1     10
Paisabazaar     1   20
Performics 2       10
Puretech Digital 1       5
Reliance Nippon 1       5
Schbang 2 2 2   70
Sharechat   1     10
SoCheers   1     10
Social Beat 1       5
Sportskeeda 1       5
Team Pumpkin 1       5
Toaster 2 1 1 1 80
Tonic  1       5
Viacom18   1 1   30
Lowe Lintas India x White Rivers Media   1 1   30
Wirality   1 1   30
           

BRAND OF THE YEAR 

 

Brand Bronze (5 points) Silver (10 points) Gold (20 points) Grand Prix (30 points) Total points
Aashirvaad Svasti Ghee 1       5
Amazon   2 2   60
Ariel     5 1 130
Asian Paints 1       5
Blackbuck 1       5
Colors TV   1 1   30
Dell Technologies 1       5
Fevicol   1 2   50
Google 2 1 1 1 70
HDFC 1       5
Hershey's   3 2   70
ITC Sunbean 1       5
Kotak    4     40
London Dairy   1     10
MX Player   1     10
Naselin   4     40
Omnigel 1       5
Paisabazaar     1   20
Reliance Digital 1       5
Reliance Nippon Life Insurance 1       5
SBI General Insurance 1       5
Swades Foundation  1       5
Tata Communications 2       10
Tata Motors     1   20
Truecaller   1 1   30
TVS  1 1     15
UPI 1 2     25
Vivel   1     10

 

Source:
Campaign India

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