Shortlists for the 2022 edition of the Campaign India Digital Crest Awards have been announced. The awards celebrate excellence in digital marketing.
Nine jurors (full list below) judged the work and shortlisted the following entries:
| Entry Category | Entrant Company | Title | Brand |
| Apps - Mobile Apps | Social Beat | Boss Jahan Load Wahan | Blackbuck |
| Best use of digital personal assistant | Interactive Avenues | “Hey Alexa” with Social Media Star | Amazon Alexa |
| Digital Strategy | Schbang Digital | #InhalersHainSahi Campaign | Cipla |
| Digital Strategy | Fulcro | Kotak Cherry - The world's first brand launched by its competitors | Kotak Cherry |
| Digital Strategy | MXP Media India | Matsya Kaand Move | MX Player |
| Digital Strategy | Kinnect | The Wicked Launch | TVS Raider |
| Digital Strategy | Fulcro | UPI Chalega – Building the world's largest digital payments ecosystem | UPI |
| Display | Cipla Health | Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin | Naselin |
| Display | Interactive Avenues - A Reprise Network Company | Prime On Your Plate | Amazon Prime Video |
| Display | Fulcro | The Invincible Drunk Driver Challenge Display campaign | Kotak General Insurance |
| Experiential | Cipla Health | Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin | Naselin |
| Format Innovation | Cipla Health | Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin | Naselin |
| Innovation in e-commerce | Performics India | Driving high ROI through Competitor Targeting | Aashirvaad Svasti Ghee |
| Integrated | Toaster India | #SearchForChange Campaign | Google Voice Search |
| Integrated | BBDO India | #ShareTheLoad | Ariel |
| Integrated | Kinnect | Asian Paints Royale Play Taana Baana | Asian Paints |
| Integrated | Centrick Marketing Solutions | The Creepy T-shirt | Lifelong Online |
| Integrated | Fulcro | UPI Chalega – Building the world's largest digital payments ecosystem | UPI |
| Long-term Strategy | BBDO India (Mumbai) | See Equal #ShareTheLoad | Ariel |
| Long-term Strategy | Fulcro | UPI Chalega – Building the world's largest digital payments ecosystem | UPI |
| Loyalty | Interactive Avenues - A Reprise Network Company | Hershey's Happy At Home | Hershey's India Private Ltd |
| Loyalty | Fulcro | UPI Chalega – Building the world's largest digital payments ecosystem | UPI |
| Media innovation | Cipla Health | Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin | Naselin |
| Media innovation | Interactive Avenues - A Reprise Network Company | Prime On Your Plate | Amazon Prime Video |
| Media innovation | Performics India | Sunfeast Farmlite - Winning hearts on Amazon with taste & health! | Sunfeast Farmlite |
| Mobile - Display | Cipla Health | Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin | Naselin |
| Mobile - Display | Interactive Avenues - A Reprise Network Company | Prime On Your Plate | Amazon Prime Video |
| Mobile - Integrated | Viacom 18 | The Big Picture | ColorsTv x Blitzkraig |
| Online Commerce Campaign - Customer acquisition | Performics India | Sunbean Acquisition Campaign | ITC Sunbean |
| Online marketing | White Rivers Media | #HERSHE 2022 | Hershey's Bars |
| Online marketing | Interactive Avenues - A Reprise Network Company | #YourForevers Valentine’s Day Campaign with Hershey India | Hershey's India Private Ltd |
| Online marketing | Kinnect | Asian Paints Royale Play Taana Baana | Asian Paints |
| Online marketing | Cipla Health | Omnigel-'Meri Wali Laal Tube' | Omnigel |
| Online marketing | Interactive Avenues - A Reprise Network Company | Prime On Your Plate | Amazon Prime Video |
| Online marketing | Kinnect | The Wicked Launch | TVS Raider |
| Online marketing | Fulcro | UPI Chalega – Building the world's largest digital payments ecosystem | UPI |
| Online Video - Long form (Over 180 seconds) | Wirality Media | Jam The Scam Returns | Truecaller |
| Online Video - Long form (Over 180 seconds) | 21N78E Creative Labs | Rishton Ki Boli | Reliance Digital |
| Online Video - Short form (180 seconds or less) | Interactive Avenues | “Hey Alexa” with Social Media Star | Amazon Alexa |
| Online Video - Short form (180 seconds or less) | Wirality Media | Chhota SMS | Truecaller |
| Online Video - Short form (180 seconds or less) | Interactive Avenues | Hershey's Happy At Home | Hershey's India Private Ltd |
| Online Video - Short form (180 seconds or less) | Sharechat | Pulse #Moj | Pulse |
| Online Video - Short form (180 seconds or less) | SoCheers | Right Time To Buy Furniture | Godrej Interio |
| Online Video - Short form (180 seconds or less) | BBDO India | See Equal #ShareTheLoad | Ariel |
| Online Video - Short form (180 seconds or less) | Grapes Digital | Valentines Day Campaign- #SayItWithARose | Dabur Gulabari |
| Real time advertising | Toaster India | #GetTheFacts Campaign | Google Search |
| Real time advertising | Schbang Digital Solutions | Fevicol's Ronaldo Post | Fevicol |
| Search - Application of technology in search | Puretech Digital | Organic Growth Marketing | HDFC securities ltd |
| Social cause - Campaign for an NGO | Team Pumpkin | #RaigadFloods | Swades Foundation |
| Social cause - Campaign for an NGO | Viacom 18 | Puasitivity | ColorsTv x Blitzkraig |
| Social cause - Social cause supported by a corporate/brand | Tonic Worldwide | #DriveItRight | SBI General Insurance |
| Social cause - Social cause supported by a corporate/brand | Toaster India | #SearchForChange Campaign | Google Voice Search |
| Social cause - Social cause supported by a corporate/brand | Columbia Pacific Communities | Columbia Pacific Communities - #ReachOut | Columbia Pacific Communities |
| Social cause - Social cause supported by a corporate/brand | Kinnect | Fight For What's Right | TVS Raider |
| Social cause - Social cause supported by a corporate/brand | BBDO India | See Equal #ShareTheLoad | Ariel |
| Social cause - Social cause supported by a corporate/brand | ^atom Network | The Won't Work+ Range | Reliance General Insurance |
| Use of Data - For CRM | Toaster India | #GetTheFacts Campaign | Google Search |
| Use of Data - For CRM | Schbang Digital Solutions | Nobel Hygiene's Digital Transformation | Friends Diaper, Nobel Hygiene |
| Use of Data - For New Business | Interactive Avenues | Hershey's Happy At Home | Hershey's India Private Ltd |
| Use of Data - For New Business | Schbang Digital Solutions | Tata Comms | Tata |
| Use of social media in a campaign | Tonic Worldwide | #DriveItRight | SBI General Insurance |
| Use of social media in a campaign | Interactive Avenues - A Reprise Network Company | #FlavoursKaTyohaar | Voltas beko |
| Use of social media in a campaign | Toaster India | #SearchForChange Campaign | Google Voice Search |
| Use of social media in a campaign | Interactive Avenues | #YourForevers Valentine’s Day Campaign with Hershey India | Hershey's India Private Ltd |
| Use of social media in a campaign | Schbang Digital Solutions | Fevicol's Pinned Comments Campaign | Fevicol |
| Use of social media in a campaign | Interactive Avenues - A Reprise Network Company | I AM ALPHA | Sony Alpha India |
| Use of social media in a campaign | Sharechat | Interactive Webcard Campaign by Vivel | Vivel |
| Use of social media in a campaign | Fulcro | Kotak Cherry - The world's first brand launched by its competitors | Kotak Cherry |
| Use of social media in a campaign | Schbang Digital Solutions | London Dairy #iScreamForIceCream by Schbang | London Dairy |
| Use of social media in a campaign | BBDO India | See Equal #ShareTheLoad | Ariel |
| Use of social media in a campaign | Centrick Marketing Solutions | The Creepy T-shirt | Lifelong Online |
| Use of social media in a campaign | SoCheers | The Family Man Job Hunt | Amazon Prime Video India |
| Use of social media in a campaign | Fulcro | UPI Chalega – Building the world's largest digital payments ecosystem | UPI |
| Use of social media in a campaign | SoCheers | Venom #ChocolatesMissing | Sony Pictures Entertainment India |
| Viral marketing campaign | White Rivers Media | #HERSHE 2022 | Hershey's Bars |
| Viral marketing campaign | Schbang | Fevicol's Ronaldo Post | Fevicol |
| Viral marketing campaign | Viacom 18 | Naagin 6 | ColorsTv x Blitzkraig |
| Viral marketing campaign | BBDO India | See Equal #ShareTheLoad | Ariel |
| Viral marketing campaign | Paisabazaar.com | The Sweet Sound of Wood | Paisabazaar.com |
| Viral marketing campaign | Sportskeeda | Twitter Trend Dell Futurist Gaming Challenge | Dell Technologies |
| Website - Campaigns | Schbang Digital Solutions | Tata Comms | Tata |
| Website - Campaigns | Fulcro | The Invincible drunk driver challenge website | Kotak General Insurance |
| Website - Campaigns | Schbang Digital Solutions | Unparalled Communications, Tailored for You | Tata Communications |
| Website - Corporate / Brand | Reliance Nippon Life Insurance | Customer Portal | RNLIC Customer Portal - Friend for Life |
| Website - Corporate / Brand | Fulcro | Tata Motors Intellisite - Ai driven dynamic personalization at scale | Tata Motors |
Here are the jurors:
- Hitesh Malhotra, VP - marketing (beauty and luxury), Reliance Industries
- Kanika Mittal, lead-large client solutions, Twitter India
- Mayur Hola, head - global brand, Oyo
- Prerna Nagpal, head - brand marketing, Lifelong Online
- Rubeena Singh, country manager, Verse
- Shaily Mehrotra, managing director, Fixderma
- Shashank Srivastava, executive director, Maruti Suzuki India
- Sushil Matey, chief executive officer, ISA
- Vanda Ferrao, head - marketing, FreshToHome
Winners will be announced on 28 July 2022 in Mumbai. Each shortlisted entry counts for two passes for the event. Contact Dinika Tahilramani to register yourself for the event.
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