Campaign India Digital Crest Awards 2024: Interactive Avenues, Ariel take top honours

Winners of the 2024 edition of the Campaign India Digital Crest Awards were announced at an event in Mumbai on 6 August at Glocal Junction Worli.

Interactive Avenues took home the prestigious ‘Agency of the Year’ accolade with a whopping 26-metal tally. This included seven silver and 11 bronze wins.

Ariel bagged the ‘Brand of the Year’, including a grand prix in 'Digital Craft—Best Writing', three golds and one bronze.

BBDO India bagged the most gold wins on the night, winning all three for Ariel’s ‘See the signs of 'Silent Separation' #ShareTheLoad’ campaign. These were in categories like ‘Digital Strategy’, ‘Integrated’ and ‘Long-term Strategy’.

White Rivers Media won eight awards, including one grand prix in the ‘Integrated’ category for Zee Studios’ 'Gadar 2' movie. It also bagged one gold, and four silver, and two bronze.

Toaster took home five metals with one gold for Google Search’s ‘Dhoondege Toh Milega’ campaign in the ‘Digital Craft—Best Writing’. The ad also bagged a silver each in the ‘Loyalty’ and ‘Online Marketing’ categories and bronze in ‘Online Video—Short form (180 seconds or less)’ category.

Xapads Media had the fourth highest tally at four metals. This included two bronze for Asian Paints’ 'Mera Wala Mood’ and the iPhone launch featuring Airtel in the ‘Display’ category. Its CPI campaign featuring actor Allu Arjun for Red Bus for it a silver and bronze, respectively, in the ‘Insight-led Programmatic Buying’ and ‘Online Commerce Campaign—Customer Acquisition’ categories.

Here is the full list of winners: