Winners of the 2024 edition of the Campaign India Digital Crest Awards were announced at an event in Mumbai on 6 August at Glocal Junction Worli.
Interactive Avenues took home the prestigious ‘Agency of the Year’ accolade with a whopping 26-metal tally. This included seven silver and 11 bronze wins.
Ariel bagged the ‘Brand of the Year’, including a grand prix in 'Digital Craft—Best Writing', three golds and one bronze.
BBDO India bagged the most gold wins on the night, winning all three for Ariel’s ‘See the signs of 'Silent Separation' #ShareTheLoad’ campaign. These were in categories like ‘Digital Strategy’, ‘Integrated’ and ‘Long-term Strategy’.
White Rivers Media won eight awards, including one grand prix in the ‘Integrated’ category for Zee Studios’ 'Gadar 2' movie. It also bagged one gold, and four silver, and two bronze.
Toaster took home five metals with one gold for Google Search’s ‘Dhoondege Toh Milega’ campaign in the ‘Digital Craft—Best Writing’. The ad also bagged a silver each in the ‘Loyalty’ and ‘Online Marketing’ categories and bronze in ‘Online Video—Short form (180 seconds or less)’ category.
Xapads Media had the fourth highest tally at four metals. This included two bronze for Asian Paints’ 'Mera Wala Mood’ and the iPhone launch featuring Airtel in the ‘Display’ category. Its CPI campaign featuring actor Allu Arjun for Red Bus for it a silver and bronze, respectively, in the ‘Insight-led Programmatic Buying’ and ‘Online Commerce Campaign—Customer Acquisition’ categories.
Here is the full list of winners:
| CATEGORY | AGENCY | BRAND | CAMPAIGN | METAL |
| Agency of the Year | Interactive Avenues | N/A | N/A | Gold |
| Brand of the Year | Ariel | Ariel | N/A | Gold |
| Best use of AI | Interactive Avenues | Sunfeast Dark Fantasy | Biting Into A Million Fantasies | Silver |
| Pixelfox | ITC Bingo! Mad Angles | Bingo AI Meme Gallery | Gold | |
| White Rivers Media | Pulse Candy, DS Group | The Pulse of Defiance - Reimagined through AI | Gold | |
| Content Community | Interactive Avenues | Prime Video | Aspirants breaks the fourth wall to enter the world of UPSC | Silver |
| Digital Craft - Art Direction/Communication in Digital Design | Interactive Avenues | Mother Dairy | Ice Cream Land | Gold |
| Digital Craft - Best Writing | BBDO India | Ariel | See the signs of 'Silent Separation' #ShareTheLoad | Grand Prix |
| Toaster | Google Search | Dhoondege Toh Milega | Gold | |
| Toaster | Swiggy Dineout | Be like Sharmaji Ki Beti | Silver | |
| Digital Strategy | BBDO India | Ariel | See the signs of 'Silent Separation' #ShareTheLoad | Gold |
| Brand David | Livon | Long Term Content Strategy on Instagram | Gold | |
| Interactive Avenues | Mahindra Tractors India | Mahindra Tractors becomes the powerhouse of energy for India and the world. | Bronze | |
| Interactive Avenues | Mahindra Auto | Mahindra's Boundary-Breaking Move at World Cup 2023 | Bronze | |
| Interactive Avenues | Amazon Fresh | Amazon Fresh makes an epic comeback | Gold | |
| Interactive Avenues | Amazon Prime | Prime Beyond Limits: Showcasing a world of benefits | Silver | |
| Display | Xapads Media | Asian Paints | Mera Wala Mood via Madison Media | Bronze |
| Xapads Media | Airtel | Latest iPhone launch featuring Airtel | Bronze | |
| Experiential | Schbang | Britannia | 4th Umpire | Gold |
| White Rivers Media | Amazon miniTV | Pop, Lock, and Break | Silver | |
| Format Innovation | Interactive Avenues | Mahindra Auto | Mahindra's Boundary-Breaking Move at World Cup 2023 | Silver |
| Innovation in E-commerce | Interactive Avenues | The Lego Group | From clicks to bricks: Lego's ecommerce journey through passion points | Bronze |
| Insight-Led Programmatic Buying | Interactive Avenues | Mahindra Thar | Mahindra Thar presents #ExploreTheImpossible | Bronze |
| Xapads Media | Red Bus | Red Bus CPI campaign featuring Allu Arjun | Silver | |
| Integrated | BBDO India | Ariel | See the signs of 'Silent Separation' #ShareTheLoad | Gold |
| Interactive Avenues | Sunfeast Dark Fantasy | Biting into a million fantasies | Silver | |
| Schbang | Britannia | Jim Jam Pops - Product launch | Silver | |
| White Rivers Media | Zee Studios | Gadar 2 | Grand Prix | |
| Youngun | Britannia | Britannia Croissant Internship | Gold | |
| Long-Term Strategy | BBDO India | Ariel | See the signs of 'Silent Separation' #ShareTheLoad | Gold |
| Interactive Avenues | Amazon Fresh | Power of Proximity | Silver | |
| Loyalty | Interactive Avenues | The Lego Group | From clicks to bricks: Lego's ecommerce journey through passion points | Bronze |
| Toaster | Do more with Google on Android | Silver | ||
| Media Innovation | Interactive Avenues | Mahindra Auto | Mahindra's boundary-breaking move in ICC World Cup 2023 | Bronze |
| Interactive Avenues | Prime Video | Aspirants breaks the fourth wall to enter the world of UPSC | Silver | |
| Interactive Avenues | Sunfeast Dark Fantasy | Biting into a million fantasies | Silver | |
| White Rivers Media | Amazon miniTV | Pop, Lock, and Break | Silver | |
| Online Commerce Campaign - Customer Engagement | Interactive Avenues | The Lego Group | Rising with NinjaGo: Building Bonds, Creating Memories | Bronze |
| Online Commerce Campaign - Customer Acquisition | Xapads Media | Red Bus | Red Bus CPI Campaign featuring Allu Arjun | Bronze |
| Online Marketing | Toaster | Google Search | Dhoondege Toh Milega | Silver |
| Online Video - Long form (Over 180 seconds) | Brand David | Livon | Uncut with Livon – Express In Style | Bronze |
| White Rivers Media | Sunrise Pure Spices, ITC Limited | Agragamini | Bronze | |
| Online Video - Short form (180 seconds or less) | Brand David | Livon | Uncut with Livon – All Hair is Not Straight | Bronze |
| Interactive Avenues | Mahindra XUV 3OO | Mahindra XUV300 packs a big punch using hyper-personalization | Bronze | |
| Interactive Avenues | Amazon Prime | Prime Beyond Limits: Showcasing a world of benefits | Silver | |
| Interactive Avenues | Skoda Auto India | Skoda Makar Sankranti | Silver | |
| The Minimalist | Parle Hide & Seek | Seek the hidden prizes | Bronze | |
| Toaster | Do more with Google on Android | Bronze | ||
| Real Time Advertising | Interactive Avenues | Mahindra Thar | Mahindra Thar presents #ExploreTheImpossible | Bronze |
| Search - SEO/Paid search | Interactive Avenues | The Pink Foundry | SEO strategy of the Pink Foundry | Bronze |
| Showcase | Interactive Avenues | Sheroes Hangout Cafe - Chhanv Foundation | Ek Macchhli Paani Mein Gayi – The acid attack survivor's version | Bronze |
| Social Cause - Campaign for an NGO | BBDO India | 103 Women safety helpline | Maharashtra Police | Bronze |
| Interactive Avenues | Sheroes Hangout Cafe - Chhanv Foundation | Ek Macchhli Paani Mein Gayi – The acid attack survivor's version | Bronze | |
| Social Cause - Social Cause Supported by a Corporate/Brand | BBDO India | Ariel | See the signs of 'Silent Separation' #ShareTheLoad | Bronze |
| Interactive Avenues | Sunfeast Yippee! Noodles | Yippee Create Magic - Plastic to Parks | Silver | |
| Use of Data - For CRM | Interactive Avenues | Tanishq | From Clicks to Bricks: Tanishq's Hyperlocal Triumph in Omnichannel Marketing | Bronze |
| Use of Social Media in a Campaign | Interactive Avenues | Prime Video | Indian Police Force and Gen AI get action fans into the Copverse | Bronze |
| Interactive Avenues | Sunfeast Dark Fantasy | Biting into a million fantasies | Bronze | |
| Interactive Avenues | Mahindra Tractors India | Mahindra Tractors becomes the powerhouse of energy for India and the world. | Silver | |
| White Rivers Media | Zee Studios | Gadar 2 | Silver | |
| Viral Marketing Campaign | BBDO India | 103 Women safety helpline | Maharashtra Police | Silver |
| White Rivers Media | Pop, Lock, and Break | Amazon MiniTV show 'Hip Hop India' | Bronze | |
| White Rivers Media | Zee Studios | Gadar 2 | Silver |
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