Cannes 2008: Quotes of Day Four

 "We are using Nike+ as an engine that will drive 1 million people to run across 25 different cities of the world on August 31, 2008. The question that we asked ourselves was how do we create the biggest sporting event ever?"
Stefan Olander, Global Director for Brand Connections, Nike

 “Sports offers an unparalled level of engagement, it is a constant in the lives of fans, it crosses barriers and bonds communities but most of all, it delivers reach both massive and targeted.”
Simon Crane, Managing Director, UK, Eurosport

“Print is a great engagement tool to reach out to young women, we have observed that women treat the advice and tips that they read about in print magazines akin to taking advice taken from a close friend, it has credibility.”
Laura Desmond, global CEO- Starcom MediaVest Group