As we near the Cannes Lions International Festival of Creativity, Campaign India continues with its 'Cannes Contender' series.
The premise is:
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before?
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2017 International Festival of Creativity, Cannes.
Grey Group India has one such contender.
Indian Air Force
Indian society has a strong patriarchal skew and stereotypes around the role and place of women abound. When the IAF inducted India's first women fighter pilots, they felt it was time to change these archaic gender stereotypes and encourage more women to shatter the ceiling.
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