How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before? Too little. It's up to us to help them get acquainted with the good work prior. While we do that through the year, this Riviera season we have decided to go the extra mile to celebrate the contenders.
We present here entries from Indian / South Asian agencies that their creators believe will be in contention for Lions at the 2016 International Festival of Creativity, Cannes.
Happy has a contender.
Ola Boats
Ola went the extra mile – on boats – when Chennai needed it the most. It was also an opportunity for the popular app-based cab aggregator, which bills itself as ‘complete transportation provider’, to truly live up to that positioning while taking a higher ground.
As Tamil Nadu’s capital city bore the brunt of the floods of November 2015, Ola pressed into service boats for rescue operations. Professional rowers and fishermen, contacted with the help of local firemen and the Chennai Sport Fishing Company, went into waterlogged and partially submerged areas basis information from the fire and rescue department.
Employees and drivers coordinated with the fishermen on ground. Ola provided rain gear to the rowers, and stocked umbrellas on boats. The boats also provided food and drinking water in specific areas. Ferrying services and supplies were offered free of cost to the rain-hit citizens.
Along with the people it rescued, Ola also moved the media and everyone praying for the people of Chennai.
Wondering what Campaign India's picks are? Watch this space. Send in your contenders to [email protected] and [email protected].
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