Campaign India Team
Jun 22, 2011

Cannes Lions 2011: Indian tally goes up with three Lions in Outdoor; McCann wins a Bronze in Radio

Taproot India won a Silver, while BBDO India and Sorento Healthcare Communications had to contend with a Bronze each in the Outdoor Lions category

Cannes Lions 2011: Indian tally goes up with three Lions in Outdoor; McCann wins a Bronze in Radio

India managed to add a handful of metals to its tally on the second day at Cannes. Along with the two Media Lions, the Indian contingent had a couple of more opportunities to cheer about. Taproot India won a Silver, while BBDO India and Sorento Healthcare Communications had to contend with a Bronze each in the Outdoor Lions category. McCann Worldgroup added a Bronze metal to the Indian tally with a win in the Radio Lions.

Taproot India won the Silver Lion for its entries ‘Dalai Lama’, ‘Nelson Mandela’ and ‘Hitler’ for Audio Book India. BBDO India won the Bronze Lion for their entries ‘Nuclear’ and ‘Sea level’ entered for  White Collar Hippies. Sorento Healthcare Communications’ ‘Osama’/’Bush’, ‘Batman’/’Joker’ for Wockhardt, also managed to striek a chord with the jury to bring back a Bronze Lion.

In the Radio Lions category, McCann Worldgroup emerged the only Indian metal winner. The agency won a Bronze for their entries ’Terminator‘ and ‘A few good men’ for Mirc Electronics’Onida DVD Players.

Listen to the commercials:

Onida 'Terminator':


 
 
Onida 'A few good man':
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

1 day ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

1 day ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

1 day ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.