Raahil Chopra
Jun 26, 2015

Cannes Lions 2015: Heineken on creativity: 'The future belongs to the 7+ advertising'

Soren Hagh and Gianluca Di Tondo on how the 'Creative Marketer of the Year' approaches creativity

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 hours ago

Balaji Wafers appoints Creativefuel as social and ...

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.

6 hours ago

From spectacle to substance: what CES 2026 revealed ...

The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.

6 hours ago

When the son walks his mother down the aisle

Jos Alukkas sidesteps bridal spectacle to centre a wedding moment where jewellery marks shared commitment, not ceremonial excess.

7 hours ago

The new battleground for brand loyalty

Vinod Kunj decodes why vernacular is the real vox populi (voice of the people).